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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

2018 Infiniti QX80 reveals fresh face in Dubai

Infiniti has finally revealed its refresh for the Infiniti QX80 at the Dubai auto show, and it's amazingly mild. Not that we were expecting a particularly wild redesign, since even the QX80 Monograph concept that previewed the SUV still looked similar to the existing vehicle, but this is still a pretty low-key update. The main changes are in the front fascia, which was teased not long ago. It features headlights that sit higher up and inline with the top of the grille. The lights are more slender and swept back, too. The tops of the fenders sit higher as well, providing a more squared-off look, and the side fender vents have a new design. Beyond the nose job, there are hardly any other changes. The taillights are new, and the chrome finish over the license plate extends into them. The rest of the roof, doors, windows, basically all the stuff in the middle of the SUV look pretty much identical to the old QX80. Underneath the skin is more of the same. The interior is the same with the exception of some new materials and colors. Apparently the shift knob is new, too. The powertrain is a carryover as well, featuring the same 400-horsepower 5.6-liter V8 with either two- or four-wheel drive. The QX80 has one other somewhat noteworthy change, and that's the price. Base price on the two- and four-wheel-drive QX80 models increases $900 over last year's to $65,745 and $68,845 respectively. The new QX80 goes on sale by the end of this year. Related Video: Featured Gallery 2018 Infiniti QX80 View 27 Photos Image Credit: Infiniti Infiniti SUV Luxury dubai motor show infiniti qx80