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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.

2016 Infiniti QX60 gets a facelift, Hybrid still alive

The future of the Infiniti QX60 Hybrid looked grim a few months ago, when Nissan confirmed the Pathfinder Hybrid was being discontinued. After all, the QX60 and Pathfinder are nearly identical underneath their different bodies. But with this 2016 model year refresh, Infiniti confirms that its QX60 Hybrid will indeed carry on for the new year. It's the same hybrid system as before, combining a supercharged, 2.5-liter inline-four with an electric motor for a combined 250 horsepower and 243 pound-feet of torque. New liquid-filled active engine mounts are added for 2016 in an effort to reduce overall harshness. Non-hybrid models carry on with the naturally aspirated 3.5-liter V6, good for 265 hp and 248 lb-ft. Front-wheel drive is standard with both engines, and all-wheel drive is optional. That's the biggest news for the updated QX60. Everything else baked in to the refresh is pretty standard. Up front, there's a new fascia that better aligns the seven-passenger crossover with every other Infiniti product, and the taillights are slightly more stylized than before. It looks nice, but there's still no hiding those Nissan Pathfinder bones. Infiniti says new shock absorbers and springs will help improve ride quality, and steering effort is improved with a retuned, speed-sensitive electronic power assist system. Standard, Sport, Eco, and Snow modes will help you manage the power depending on the weather and your driving style. We don't know how much this will actually improve the QX60's ride, but we never really had any problems with the luxury crossover's relaxed dynamics, anyway. Look for the QX60 to officially debut at the 2016 Detroit Auto Show, following a reveal at a media event this week. For the full details on all the super-nitty-gritty changes, check out the press blast below. Infiniti QX60 Premium Crossover Offers Enhanced Design, Dynamics, Comfort and Convenience for 2016 - Refreshed exterior design adds to premium look and feel - Chassis dynamics retuned for a more engaging, comfortable drive - Interior revisions bring enhanced luxury for up to seven occupants - Augmented suite of assistive and intuitive technologies NASHVILLE (Dec. 15, 2016) – Infiniti has comprehensively enhanced its versatile QX60 premium crossover for 2016, introducing a wide range of changes that improve the seven-seater's exterior design and its driving dynamics, while showcasing new features and technologies that improve comfort, convenience and safety.