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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti finally adds Apple CarPlay and Android Auto for 2020

Infiniti is finally bringing Apple CarPlay and Android Auto into its 2020 model year lineup. The capability comes via the company’s next generation of Infiniti infotainment systems it announced today. ItÂ’s still called Infiniti InTouch and uses the same dual-screen setup, but the smartphone connection capability is completely new. Previous to this announcement, no Infinitis supported either Apple CarPlay or Android Auto, even the recently redesigned QX50 crossover. The Japanese luxury brand has been one of the last holdouts in terms of smartphone connectivity. Almost every 2020 Infiniti will gain the next-gen software for the 2020 model year — the QX60 is the only model that wonÂ’t get it. The next-gen InTouch system is also capable of being a Wi-Fi hotspot for as many as seven devices, so your gang of QX80 passengers can all be on Wi-Fi. Maps for the navigation system are also improved. A 3D city view was added in addition to Google Street satellite imagery. Infiniti says pairing your phone via Bluetooth will be easier, as it has streamlined the interface and adopted a new Bluetooth module and faster processor. Infiniti also promises more stability in the phoneÂ’s pairing to the car on account of the new Bluetooth module. WeÂ’ll note that Infiniti chose to go with a wired Apple CarPlay/Android Auto connection. Others like BMW, Audi and Ford (just announced) are going the wireless route, with mixed success. The two connectivity features will also be standard. If you're considering an Infiniti and Apple CarPlay and Android Auto are important to you (it probably should be), then waiting for 2020 is a good idea. 

Nissan recalling GT-R, Infiniti crossovers over steering column issue

Nissan has discovered a problem with the steering column on some of its higher-end all-wheel-drive vehicles from a few years back, and has issued a recall in conjunction with the National Highway Traffic Safety Administration to address the issue. The issue revolves around the outer tube on the steering column, which may not be perfectly round. That would put extra stress on the upper steering bearing, which could cause it to fracture, disabling the car's steering ability and potentially leading to a crash. The problem affects Nissan's flagship GT-R supercar – specifically 2009 models manufactured between March 14, 2007, and April 25, 2008) as well as an array of Infiniti crossovers: namely the 2008 EX35 and the 2008-09 FX35 and FX45. In the case of the luxury crossovers, Infiniti dealers are being instructed to replace just the steering shaft, but Nissan dealers will have to replace the entire steering column assembly on the GT-R. All told, the recall is estimated to encompass 16,973 vehicles across the United States. RECALL Subject : Steering Column Tube may be Out of Round Report Receipt Date: FEB 02, 2015 NHTSA Campaign Number: 15V054000 Component(s): STEERING Potential Number of Units Affected: 16,973 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2008 Infiniti EX35 vehicles manufactured June 29, 2007, to April 25, 2008, 2009 Infiniti FX35 and FX45 vehicles manufactured October 31, 2007, to April 16, 2008, and 2009 Nissan GT-R vehicles manufactured March 14, 2007, to April 25, 2008. The steering column outer tube may not be round, resulting in extra stress being applied to the upper steering bearing. This stress may cause the bearing retainer to fracture, creating extra play in the steering wheel or a possible loss of steering. CONSEQUENCE: Extra play in the steering wheel or a loss of steering may increase the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the steering shaft on the Infiniti EX35, FX35, and FX45 vehicles, and will replace the steering column assembly on the Nissan GT-R vehicles, free of charge. The manufacturer has not yet provided a notification schedule. Infiniti owners may contact customer service at 1-800-662-6200. Nissan owners may contact the GT-R hotline at 1-866-668-1487.