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Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Infiniti takes QX60 on vacation for National Lampoon-inspired ad

Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.

Red Bull keeps 2015 RB11 F1 challenger under wraps [UPDATE]

UPDATE: A previous version of this post suggested that Daniil Kvyat drove for Red Bull last year, when he actually drove for its affiliate team Toro Rosso. The text below has been updated with the correct information. This season will be one of new beginnings for Red Bull Racing. It's the first time in three years that it's not returning to the Formula One grid as defending champions, and without a world champion at the helm. But return it will to fight to regain its title, and this is the car with which it intends to do so. Revealed ahead of the season's first test session in Jerez this weekend, the new RB11 is wearing a bold camouflage "testing livery" of the type we're more accustomed to seeing on road-going prototype than on a racing car. Expect it to be replaced by the familiar blue, red and yellow by the time the season kicks off in Melbourne next month. Though the camouflage may keep certain aero developments disguised (if not altogether hidden) from the prying eyes of its rivals, the sloping nose mandated by the new regulations is plain to see. Otherwise the new RB11 is likely more of an evolution rather than a revolutionary clean-sheet redesign over the RB10 that returning hot-shoe Daniel Ricciardo drove last year, to be joined this season by Daniil Kvyat, who's been promoted from Toro Rosso to replace departing four-time champion Sebastian Vettel. Whether they can succeed, however, will largely depend on the engine. Red Bull has emerged as the primary partner for engine supplier Renault (sister company to the team's title sponsor Infiniti). In fact, after Lotus switched to Mercedes (and assuming Caterham doesn't make it back to the grid), Red Bull and its sister team Toro Rosso will be the only teams running Renault engines this season. The team says it has worked closer than ever with the French automaker to develop the Renault power unit, but chances are slim that they'll be able to catch up to Mercedes given the restrictions on engine development. If anyone can catch the Silver Arrows, though, it'll surely be Red Bull – the only other team to win a grand prix last season. THE RB11 REVEALED After an intensely busy off-season, Infiniti Red Bull's Racing's 2015 Formula One car, the RB11, has hit the track and begun testing at the Circuito de Jerez in Spain ahead of the new season.