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2017 Infiniti QX30 beefed up and ready for LA debut

Infiniti has released the first details and photos of its new compact crossover. Dubbed the QX30, the latest addition to the premium lineup is set for parallel debuts at the upcoming auto shows in Los Angeles and in Guangzhou, China. And with it, the luxury automaker is going after a younger demographic. Previewed by the QX30 concept unveiled earlier this year in Geneva, the new crossover joins the Q30 hatchback in Infiniti's new "entry-level" model line. Set to be produced at Nissan's mega factory in Sunderland, UK, the QX30 will be the first Infiniti to be built in Europe. But as you might discern from its introduction in LA, it'll form a vital part of the brand's strategy for the US market as well. The design looks instantly recognizable as an Infiniti, looking almost exactly like the Q30... only more rugged. Apart from the increased ride height, suitably ruggedized lower bodywork, and telltale (but slimline) roof rails, it adopts the same curvaceous, organic lines as the hatchback, and signature double-arch grille and kinked C-pillar as you'd expect from any modern Infiniti. The Japanese automaker has yet to show us much of the interior, but it promises an asymmetric design, premium materials, and ergonomic surfaces. Nor has Infiniti revealed much in the way of technical details. What it has told us, however, is that the new QX30 will encompass an all-wheel-drive system capable of sending up to 50 percent of output to the rear wheels, running through a seven-speed dual clutch transmission. Availability of diesel and gasoline engines will depend on the individual market. If its lower-riding stablemate is anything to go by, we should be looking at a 2.0-liter turbo four producing 208 horsepower and 258 pound-feet of torque. Technical specifications are due to be announced closer to its market introduction in the middle of next year. At that point, rivals like the Mercedes GLA, Audi Q3, BMW X1, and Lexus NX will be put on notice as Infiniti joins an increasingly competitive market for premium compact crossovers.

Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.