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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.

Infiniti's QX50 Concept debuts in oh-so-close-to-production form in Detroit

Infiniti debuted the new QX50 concept today at the Detroit Auto Show, a preview of the midsize crossover set to hit the market soon and an evolution of the 2016 QX Sport Inspiration. This previews the followup to the current QX50, which debuted way back in 2007 as the Infiniti EX. The QX draws on Infiniti's current design language and looks like a slightly shortened version of the larger QX60. While this is still a concept, don't expect the full production version to stray too far from what we see here. Infiniti's press release is full of phrases like "driver-centric, passenger-minded" design, but in reality it's just a handsome but mostly traditional shape. The big news is that the QX50 will be the first application of Infiniti's trick variable-compression 2.0-liter turbocharged inline four. The engine's design promises both high horsepower and high fuel economy. Infiniti is claiming 268 horsepower and 27-percent better fuel economy when compared to the outgoing model. View 17 Photos Also coming on the new QX50 are a suite of active safety and autonomous features. While the details on both are extremely vague, Infiniti claims that the autonomous tech will allow the driver to retain ultimate control over the vehicle. That seems a bit counter to how autonomous driving works, so it will be interesting to see how the system actually functions. The active safety systems are said to be proactive, with future versions using lasers, radar, and cameras. While the outgoing QX50 was a rear-wheel-drive swoopy crossover, this new model appears to send power to the front wheels. Infiniti's release doesn't expressly say, but it does hint towards it with notes about a shorter hood and a "front-biased intelligent all-wheel drive system." This makes sense, and we don't see many enthusiasts lamenting the loss of a dated, rear-drive crossover. No word on pricing or when we'll actually see a production version. The current model turns 10 this year, albeit with a mid-cycle refresh. Look for news of a final production version very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Infiniti QX50 Concept View 24 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog Design/Style Detroit Auto Show Infiniti Technology Emerging Technologies Crossover SUV Concept Cars Videos Original Video 2017 Detroit Auto Show infiniti qx50 variable compression ratio