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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2025 Infiniti QX80 First Look: Can it command a hundred grand?

NEW YORK CITY — If Infiniti has its way, the all-new 2025 QX80 will be the flagship SUV that leads NissanÂ’s luxury marque into a much-needed renaissance. By the time the 2025 QX80 debuts, the current generation will have been on the market for 15 years. The model dates to 2010, when it debuted as the QX56 (prior to InfinitiÂ’s naming system revamp). The QX56/QX80 received a lot of hate for avant-garde styling that appeared to have been birthed from an H.R. Giger space horror. The 2025 iteration tones that down significantly with fewer curves and more chiseled lines. As previewed by the QX Monograph concept, the complete absence of surfacing on the sides is as unfussy it gets. The nose retains InfinitiÂ’s trademark double-arch grille, inspired by the enduring stone bridges of traditional Japanese gardens. Similarly, its vertical slats are meant to evoke the spires of a bamboo forest. The new Infiniti logo is now 3-dimensional, with the “infinite road” dropping into the center like a black hole. Unlike a black hole, it illuminates in an eye-catching effect that, thankfully, feels less pretentious than MercedesÂ’ glowing stars. At the rear, a full-width taillight bar recalls lights reflected in water and is made up of more than 300 LEDs. The thin lights flanking the grille are DRLs, while the QX80Â’s real headlights are embedded in nooks just above vents on either side of the front fascia. Happily, those vents are functional, directing cooling air to beefy two-pot calipers and 13-inch discs. Likewise, the (finally de-chromed!) driverÂ’s side fender vent acts as a heat extractor. That heat is generated by a new twin-turbo 3.5-liter V6 that replaces the outgoing naturally aspirated V8. Mated to a 9-speed automatic, it hails from the same engine family as the GT-R supercar and makes 450 horsepower and 516 lb-ft of torque, a surge of 50 horses and 105 lb-ft. At the same time, Infiniti says it gets 20% better fuel economy. Many forget that beneath the predecessorÂ’s alien beluga sheetmetal was a solid luxury SUV with real off-road bones. It was built on the same platform as the Nissan Patrol, a hard-core 4x4 that competes toe-to-toe with the legendary Toyota Land Cruiser in foreign markets. Come 2025 the QX80 will continue to share a chassis with the new Patrol, albeit an all-new body-on-frame unit that Infiniti says has 57% more lateral stiffness than the outgoing model and 300% increased torsional stiffness.

The Infiniti QX80 Monograph concept is fully revealed ahead of New York

The big Infiniti QX80, the largest SUV in the company's range and related to the Nissan Patrol sold around the world, is frankly in need of a facelift. The last time the big lug went under the knife was in 2014, and it was a pretty mild nip and tuck. The aging SUV was never much of a looker anyways, although it is certainly distinct. The Monograph concept, which is coming to the New York Auto Show next week, is a preview of where the QX80 is headed. And as we saw in the teaser last week, this styling direction is an improvement. The headlights migrate higher on the front fascia, making the thing look a little less like a sad porpoise and more like a tech-heavy SUV with serious presence. Some of this is simply concept car fantasy, sure – note the lack of mirrors, a favorite concept car trope that'll be replaced by real mirrors for production. But as Infiniti says, the concept "illustrates how the design of INFINITI's QX80 could evolve". Translation: expect the general shape and overall styling to make it to a production vehicle, unless somehow this concept gets roundly panned at the show. Since it seems to be an inarguable improvement over the current vehicle, the inevitable march towards production seems assured. Related Video: Design/Style New York Auto Show Infiniti SUV Luxury infiniti qx80 infiniti qx80 monograph