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Infiniti spruces up the Q50 for 2018

Though overshadowed by the literally larger QX80 Monograph SUV concept, Infiniti's revised 2018 Q50 still made an appearance at the stand in New York. It joins a long list of cars including the Acura TLX, Hyundai Sonata, Mitsubishi Outlander Sport, VW Golf, and Toyota Sienna and Yaris that all went under the knife for the show. The Infiniti Q50's update may be one of the most mild, though, as it only consisted of cosmetic changes. Up front, the grille has been enlarged and given more prominent swoops at each corner. On the S version, sharp creases appear on either side of the primary grille and descend down to the lower, center grille. The outboard grilles of the front bumper have changed shape, too, and they now feature contrasting black plastic trim. The standard Q50 has a new bumper, as well, and though less aggressive than the S version, it still looks sporty with a more pronounced chin spoiler. Both iterations of the 2018 Q50 share the same tail end. The main change is in the rear bumper. A center diffuser has now appeared at the base. The contour of the diffuser is echoed by two creases in the bumper at progressively higher points. On the S model, the panel between the diffuser and the first crease is painted black, and the diffuser is painted in the body color. The standard model's entire bumper is painted in body color, and the diffuser looks to be a more muted black or gray. Inside, even fewer changes have been made. A new steering wheel with reshaped thumb grips is now included. Infiniti also added new stitching to the instrument panel cover and leather shift knob. You'll be able to examine all of these changes up close at an Infiniti dealer this summer when the cars arrive. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti boss De Nysschen confirms next-gen Q60 Coupe, ponders high-performance variants

We've known since mid-December that Infiniti's new global model naming convention would turn the current-generation G37 Coupe into the Q60 Coupe starting next year, but we haven't been clear on whether the model-range-formerly-known-as-G would get a successor, especially as its volume has traditionally been a lot lower than its sedan counterpart.
Thankfully, Infiniti president Johann De Nysschen (above) has stepped up to confirm that the newly revealed Q50 sedan will receive a two-door counterpart, though perhaps not as quickly as some would like. According to an interview with Australia's CarAdvice.com, De Nysschen says "the coupe we can probably expect two-and-a-half to three years down the road." That news also suggests that if there's an eventual convertible version, that it's a long way off, too. Why so long? Infiniti has "a lot of priorities" - priorities that undoubtedly include an already-confirmed front-wheel-drive small hatchback/crossover.
The report also indicates that Infiniti has some aspirations for stretching its new Q50/Q60 range in a higher-performance direction to take on competitors like BMW and Audi, the latter being De Nysschen's former employer. There's far from a firm timetable offered, of course, with De Nysschen saying "someday in the future we will be able to offer more high performance versions [of Q50] than we have today... the dynamic capabilities of this platform are very significant. It can handle far higher power than the engines we are using at launch."

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.