2004 Infiniti G35 Coupe Clean Title 20s Body Kit Hids Auto Sunroof Door Logo on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2019 Infiniti Q50 Signature Edition brings its flourishes to New York Auto Show

The 2019 Infiniti Q50 Signature Edition is coming to the NY Auto Show as a limited edition version of the sport sedan. Infiniti hopes to draw folks in with a new front and rear fascia, differentiating it slightly from the rest of the Q50s out there. Every Signature Edition will come equipped with the 3.0-liter twin-turbo V6 under the hood that produces 300 horsepower. The bright 19-inch alloy wheels seen on this car are Signature Edition exclusives, according to Infiniti. Then you get your requisite Signature Edition badging on the trunk of this Q50. The inside gets some special touches with "Kacchu" aluminum trim and full leather sport seats. Infiniti makes a bunch of pay options standard equipment on the Signature Edition. These features include Infiniti's ProAssist bundle that includes niceties like blind-spot warning, rear cross traffic alert and backup collision intervention. You get heated seats, a heated steering wheel and navigation, as well. Infiniti is offering the Signature Edition with five different colors: Black Obsidian, Graphite Shadow, Liquid Platinum, Pure White and Iridium Blue. You're looking at the blue in the one photo Infiniti has provided pre-auto show. Infiniti hasn't given pricing or how many Signature Editions it will build, but you'll be able to buy one in May this year. Expect a low number to be available and a higher price for the "exclusivity."

Infiniti EV delayed to add better tech

An evolution in lithium-ion batteries and "interesting advances in electric technology" are said to be responsible for the delay of Infiniti's electric car, the production version of the LE concept first shown at the New York Auto Show in 2012. At the time of its introduction, Infiniti said we'd have a version we could buy within two years; that timeline became 2015, and now Automotive News Europe reports that it's"still within in our mid-term plan" but officials aren't saying how long the delay will be.
When shown, the LE had a 24kWh lithium-ion battery and a 100kw electric motor producing 134 horsepower and 240 pound-feet of torque, a 100-mile range and the potential for wireless charging. It isn't clear if the postponement will bring improved specs or perhaps improved packaging and technology - or both. All we have for now is that the new timeframe is "not significantly" beyond the original plan.