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Infiniti Formula One-inspired Q60 Project Black S has been canned

Infiniti gave enthusiasts a preview of what a high-performance hybrid coupe equipped with Formula One-derived technology could look like when it released the Q60-based Black S concept in 2017. While executives hinted the 563-horsepower model could reach production sooner rather than later, the company confirmed it's been axed. Industry trade journal Automotive News learned the concept was consigned to the automotive attic from an Infiniti spokesman. He pointed out the design study "continues to inspire us," but he didn't explain why the Black S won't reach production. We're not surprised by the decision, though. It was a complex, eye-wateringly expensive version of a slow-selling model unveiled in 2015. Making the numbers add up was likely easier said than done.  Interestingly, many Infiniti dealers didn't want the Black S. "In today's market, a premium Japanese performance coupe has to be very low volume. Anything that Infiniti produces for its dealers, we want it to be a volume product. We're not really in the racing business. I would much rather see something like the QX60. That's a volume vehicle, that's where this company needs to go," opined Ed Lennon, the chairman of the Infiniti National Dealer Advisory Board, in an interview with Automotive News. Unveiled at the 2017 edition of the Geneva auto show, and presented again the following year in Paris, the Black S was powered by a gasoline-electric hybrid drivetrain built around the twin-turbocharged, 3.0-liter V6 that powers the Q60 Red Sport 400. It worked with three motor-generator units similar to the ones found in the Kinetic Energy Recovery System (KERS) fitted to Formula One cars. One spun the rear wheels, and the others were connected to the turbochargers to eliminate lag and deliver instant boost. Infiniti quoted a sub-four-second sprint to 60 mph. Hybrid technology adds weight, and Formula One-like components are no exception. Infiniti noted the drivetrain weighed 441 pounds more than the Red Sport 400's V6. Had it been built, the Black S would have relied extensively on carbon fiber to keep weight in check, and it would have offered a 50/50 weight distribution. Much has changed since 2017, however. Roland Krueger, the former Infiniti CEO who championed the project, left the company in January 2019 to lead Dyson's ill-fated automotive unit. Infiniti announced plans to exit the European market later that year, and it ended its participation in Formula One in 2020.

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.