2004 G35 Coupe 6mt Grey. Excellent Condition, Fully Loaded W/nav on 2040-cars

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Infiniti sees a bright future for the luxury sedan

One of the four new models that Infiniti will release in the coming years is an electric sedan previewed by the Vision Qe concept. Investing in a body style that many of the brand's peers and rivals are pivoting away from might sound odd, but executives at Infiniti still see a demand for sedans. "For the U.S. market, the sedan segment is still a very relevant segment. We have a ton of history, and heritage, and hugely passionate fans. So with that kind of passion, we're always getting asks for that kind of piece," Bob Welby, Infiniti's senior director of operations, told Motor1. The publication cited older, Nissan Z-derived sedans like the G35 and the G37 as models that could inspire Infiniti as it brings its first electric sedan to the market. These cars were aimed squarely at European sport sedans like the BMW 3 Series, and they put a much bigger focus on performance than on comfort while remaining pegged on the luxury side of the spectrum. They enjoy a relatively loyal following in 2023. Later known as the Q40, the G37 retired at the end of the 2015 model year and passed the torch to the Q50, which remains in production today but has nearly reached the end of its life cycle. When it retires, it will leave the Nissan-owned brand without a sedan in its range for the first time since its inception: The bigger Q70 retired at the end of the 2019 model year and the full-size Q45 was axed after 2006. In contrast, the current Infiniti lineup includes four SUVs. This focus on high-riding models won't change, even if the sedan sticks around. "SUVs have become another emerging strength of ours over the past decade," Welby said. "That's absolutely going to be part of our story." The next-generation QX80 is notably around the corner. Infiniti previewed it with a close-to-production concept called QX Monograph.   Green Infiniti Electric Sedan

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.