2003 Infiniti G35 Red Coupe on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Pebble Beach retro concept is a '50s-inspired electric grand prix car

Infiniti will debut a retro-inspired race car at next week's Pebble Beach Concours d'Elegance that combines the style of classic grand prix open-wheel cars with modern design elements and powertrains. The car should fit right in at Pebble Beach alongside all the vintage machinery from the early days of motorsports. Simply dubbed the Infiniti retro prototype, it is Infiniti's idea of what could have been. Basically, the Japanese automaker imagined that it found a car hidden away for 70 years in southern Japan. They took that old look and married it with the brand's "Powerful Elegance" design language. We only have a couple of photos, but it looks like a sleek silver bullet with narrow-section bias-ply tires. We'll have to wait until next week to see the entire thing, but this teaser has us excited. As expected with any modern concept, the retro prototype eschews an awesome multi-carb gasoline engine in favor of Infiniti's EV technology. It's unclear if the car actually runs, but we'd all love to see this put some laps down at nearby Mazda Raceway Laguna Seca. Related Video:

Vettel and Coulthard drive Russia's very unfinished Sochi Circuit

The next Winter Olympics will happen in Sochi, Russia from February 7-23, 2014. Sometime after that, barring any delays, a portion of the Sochi Olympic Park will be turned into the Sochi Olympic Park Circuit, a 3.65-mile track for the first Russian Grand Prix in 100 years (the last of two Formula One grands prix were held in St. Petersburg).
As we've come to expect from the Infiniti Red Bull team, it recently sent Sebastian Vettel and brand ambassador David Coulthard to the unfinished venue to run the route in Infiniti M sedans and offer some impressions. With average cornering speeds above 62 miles an hour, Coulthard called it a fast street circuit in the Monaco vein. You can watch them try it out - yes, that's Vettel gone airborne above - and avoid a "White Van Man" in the video below.