2003 Infiniti G35 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti's QX Sport Inspiration is still attractive, in Paris, and now gray

Yes, crossovers tend to be boring. But this one is pretty! Then we remember it's going to turn into the front-drive-based QX50, so we automatically lose some interest. But the wheels will be driven by Infiniti's new VC-Turbo engine, which is kind of exciting! And for the 2016 Paris show, those wheels are bigger – 22-inchers in place of the 21s that the QX Sport Inspiration concept debuted with in Beijing earlier this year. (It's hard to tell a difference in the photos, but you can bet the imaginary ride of this concept will suffer, imaginarily.) The 22s are also painted bronze now along with the brake calipers, and the whole vehicle gets a coat of matte gray paint to replace the silver it was originally shown with. There's also some new brown leather in the previously very black and white interior. It's still pretty black and white, actually. Then there's the variable-compression-ratio VC-Turbo engine that will power the production QX50. We're getting a better look at this 2.0-liter four-cylinder turbo in cutaway form at the Paris show, and it continues to fascinate. It's a pretty neat thing, with a movable stroke position that allows it to vary the compression ratio between 8:1 for performance and 14:1 for efficiency (when the turbo isn't needed). That might not sound terribly cool, but it's a pretty big step forward in the march of efficient power. So yeah, crossovers can be boring, but at least this concept and the production car that will soon follow it have a few things going for them. Related Video: Featured Gallery Infiniti QX Sport Inspiration: Paris 2016 View 12 Photos Related Gallery Infiniti QX Sport Concept Related Gallery Infiniti QX Sport Inspiration concept for Paris View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Infiniti Crossover Concept Cars Luxury 2016 paris motor show infiniti qx sport inspiration concept

2022 Infiniti Q60 gets wireless Apple CarPlay

Infiniti has announced what's new for the 2022 Q60 and the list contains one item: wireless Apple CarPlay. This is after the automaker made the most minor of changes to the 2021 Q60. We can almost imagine one of the coupes sitting outside Infiniti HQ playing a particular Ray Parker, Jr. song on repeat, with the line, "If you're not sure that you want me, let me go." Thing is, the Q60's sales figures aren't bad, not far off the Chevy Camaro's numbers since the Infiniti got refreshed in 2016. Sales have plummeted this year — and so have the Camaro's — but the freefall puts the Q60 right in line with the Toyota Supra. Rumor has it that Infiniti's only going to keep its flagship coupe around until 2023 anyway, when it will embrace electrification, meaning the Q60 could continue to follow the Camaro into the sunset. Prices for the entire range run thusly after a $1,025 destination charge:  Infiniti Q60 Pure – $42,775 Infiniti Q60 Luxe – $51,325 Infiniti Q60 Red Sport 400 – $59,225 Adding AWD is a $2,000 option on all trims. And Android Auto is still included, but the phone must be plugged in for that. To recap the trim line, the Pure and Luxe run with a 3.0-liter twin-turbo V6 making 300 horsepower and 295 pound-feet of torque. The Q60 Red Sport whips 400 hp and 350 lb-ft out of the same engine. All models shift though a seven-speed automatic.  Pure and Luxe sit on 19-inch wheels, but the Pure interior makes do with leatherette seating trim while the Luxe upgrades to semi-aniline leather on heated front seats and other perks such as adaptive cruise control and 13-speaker Bose Performance Series sound. The Q60 Red Sport ups the tire contact patch with staggered 20-inch wheels and upgrades the suspension to adaptive damping, further sharpening its reflexes with a faster steering rack.