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Infiniti names former BMW man Kruger to fill de Nysschen role

Today is turning into a big one for senior leadership changes in the automotive industry. Hot on the heels of Ferrari announcing the replacement of its chairman, Infiniti has announced the appointment of its new chief executive in Roland Krüger.
Serving until now as a senior vice president at BMW, Krüger joins Infiniti as its president as well as senior VP at parent company Nissan, reporting directly to Carlos Ghosn. Krüger had been with BMW since 1998, primarily as a regional director, having previously started his career as a designer for Mitsubishi and the Smart division at Daimler.
Krüger's appointment comes just over a week after the announcement that Infiniti's chairman Andy Palmer would be leaving for Aston Martin, and two months after the departure of outgoing Infiniti president Johan de Nysschen for Cadillac. The Japanese luxury automaker, headquartered in Hong Kong, has been in the meantime essentially operating by committee in the absence of a chief executive. The nomination of Krüger will surely bring a large measure of stability and direction as the company seeks to take a larger slice of the pie, in particular from German automakers like the one for which Krüger worked until now.

Infiniti to display special Q60 convertible celebrating Unser at Amelia Island

Bobby Unser is one of the great American racing drivers of his generation, having won the Indianapolis 500 in 1968, '75 and '81 and belonging to the Unser racing dynasty. But he might be getting the oddest tribute of his life at the 2014 Amelia Island Concours d'Elegance. Infiniti has created a tribute to his Indy-winning 1968 car out of a Q60 Convertible (previously the G37), and he will be driving it around the event.
The Infiniti is wrapped in red, gold, black and white livery with the number 3 designed by the company's design director Alfonso Albaisa. While the connection seems dubious, Offenhauser-powered racecars are one of the featured vehicles at this year's concours, and the Japanese luxury automaker worked with the Indianapolis Motor Speedway Hall of Fame Museum to bring Unser's 1968 Eagle, which used an Offenhauser engine and flew those colors, to the show. The brand wanted a car of its own to match... no matter how outlandish it looked.
Honestly, while certainly a nice gesture, the choice still seems a bit weird. At least visitors will get the chance to see American racing royalty and his winning car. Scroll down to read Infiniti's full explanation for their effort.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness