Sport 3.5l Leather, Heated Seats, Sunroof, Alloy Wheels Very Nice & Clean on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti looking for a new boss after Christian Meunier leaves to lead Jeep

Nissan's premium division Infiniti is expected to announce a new acting global chief for the brand, the company said, after its current head, Christian Meunier, left to lead the Jeep unit of Fiat Chrysler Automobiles. Nissan's chief quality officer Christian Vandenhende will oversee Infiniti's global operations effective immediately, until a new brand chief is named, Infiniti said in the statement on Tuesday. Meunier, 51, was named Infinit's global chief in early January after its previous boss Roland Krueger left the Hong Kong-based brand. Meunier will take over as global president for SUV-focused Jeep effective immediately, Fiat Chrysler said in a separate statement. Fiat Chrysler CEO Mike Manley had been running Jeep until he was elevated to the top job in July after the death of Sergio Marchionne. Meunier has international experience from his years with Ford, Land Rover, Nissan and Infiniti, which may prove valuable as Jeep attempts to expand overseas with a lineup of new products including the Gladiator pickup, a Wrangler plug-in hybrid, and the revived Wagoneer and Grand Wagoneer nameplates. He's worked mostly in sales and marketing roles, including as senior vice president of sales, marketing and operations for Nissan North America; chairman of Nissan Canada; and his recent role heading up Infiniti. An Infiniti spokesman said Meunier's resignation was not related to Nissan's internal investigation into its former leader Carlos Ghosn.

Infiniti Q Inspiration inspires electrified vehicle platform

This year's Detroit Auto Show was a bit light on forward-looking concepts, so the Infiniti Q Inspiration was a highlight, what with it's gorgeous curves and elegant interior. And lucky for us, Infiniti has decided to bring the lovely sedan to production. It will have a substantial difference to the concept, though ... The concept version used the variable-compression turbocharged four-cylinder from the QX50, which was a bit of a surprise considering the car's grille was nearly filled in. The production Q Inspiration will eschew the purely internal combustion engine for an electrified powertrain. Infiniti hasn't given any details, but that wording seems to indicate that it will be some kind of hybrid, or — less likely — an EV. Supporting the hybrid theory is the fact that Infiniti plans on putting this new sedan into production within five years. Infiniti has previously announced that its first full EV will launch in 2021, which is just three years out. That being said, we wouldn't preclude the possibility of a full EV Q Inspiration later on, or even a plain internal-combustion model, since the idea behind the original concept was that it could support multiple powertrains. Besides being another vehicle to help Infiniti reach its electrified vehicle sales goals for 2025, it will also be built in China. "We very much had China in mind when designing the Q Inspiration," said Infiniti Chairman and Global President Roland Krueger." Four more Infiniti models will also be built in China following this sedan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.