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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

2019 Infiniti QX60 Drivers' Notes Review | Past its prime

The 2019 Infiniti QX60 is a three-row crossover from Nissan's luxury brand. It's based on the Nissan Pathfinder, sharing the same basic platform and powertrain. It sits near the top of Infiniti's lineup, above the new QX50 and just below the body-on-frame QX80. That said, the car-based platform underneath the QX60 means its actually more spacious than its truck-based sibling. Power comes solely from a 3.5-liter V6 making 295 horsepower and 270 pound-feet of torque. All-wheel drive is available, though our tester was a front-wheel drive model. The 2019 QX60 starts $46,795, but our tester has nearly $20,000 worth of options. The $5,000 limited package adds upgraded leather on the seats and steering wheel, dark wood trim, 20-inch wheels and chrome trim on the exterior. The $3,400 proactive package adds safety features like lane-departure warnings, blind-spot monitoring, backup collision intervention and adaptive cruise control. Other options include back-seat entertainment ($2,150), a wifi hotspot ($495) and the $3,500 sensory package (a Bose audio system, ventilated front seats, heated second-row seats, a motion-activated liftgate and a moonroof for the second and third rows). Editor-in-Chief Greg Migliore: I'm immediately struck by the interior. It's quiet and comfortable. The quilted leather on the door panels is almost decadent. Infiniti is really going for it with this kind of interior styling. Some might say it's a little bit much, but generally, I think the company gets it right. Same with the outside. Infiniti tries to make a statement, and this swoopy, creased design is reason enough to buy the QX60. Our tester has the 295-hp V6, which is plenty capable. There's a lot of torque steer with the front-wheel-drive setup. It's kind of fun, but not really the dynamic most buyers are going for it. Overall, I like the QX60. It's big, comfortable, luxurious and powerful. Get AWD, though, as FWD in the snow is a little squirrely in something this large. Road Test Editor Reese Counts: Unlike Greg and Joel, I wasn't bowled over by the interior. I couldn't find a comfortable seating position for the life of me. The bottom cushion wasn't deep enough and the back seemed to protrude out at odd points into my spine. The leather looks and feels OK, but that was my only highlight. The overall interior design looks fat and boring, especially compared to models from Mercedes-Benz and Lexus. Just look at some of the details like the vents and steering wheel.