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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's Palmer announces QX30 small crossover production

The name of the game these days in the luxury marketplace is premium compacts. BMW has the 1 Series and 2 Series, Mercedes the A-Class, B-Class, CLA and GLA, Audi has the A1 and A3, even Lexus has the CT 200h. Among the last to get in on the action is Infiniti, but that's all about to change.
Nissan's luxury brand has been working towards a premium compact for some time, revealing the Q30 concept at the Frankfurt Motor Show last year and signing a new deal with Daimler to help develop and produce it. Now it seems that both it and a crossover version have been approved for production.
The news comes from Andy Palmer, Nissan's UK-based COO, chairman of Infiniti and one of the company's top executives under CEO Carlos Ghosn. Late last week Palmer tweeted the following:

Eau Rouge Lite: Infiniti Q50 gets 400-hp, twin-turbo V6

The Infiniti Q50 Eau Rouge is still (probably) dead. But as consolation prizes go, a new 400-horsepower, twin-turbocharged V6 isn't bad. The 3.0-liter biturbo will be offered in two different states of tune. Enthusiasts will flock towards the aforementioned 400-hp model, but the first VR series engine will also be sold in a 300-hp version, as well. Regardless of output, both engines have a very broad torque curve, ranging from 1,600 to 5,200 rpm with either 350 or 295 pound-feet. A Mercedes-sourced, 2.0-liter, turbocharged four-cylinder will serve as the Q50's new base engine, matching the CLA250's 208 hp and 258 lb-ft of torque. The hybrid powered Q50 soldiers on, as do a line of standard seven-speed automatic transmissions. The naturally aspirated 3.7-liter V6 appears to be gone. Another big enhancement for the updated Q50 is a revised version of the widely disliked Direct Adaptive Steer system. Infiniti says its engineers "optimized the control logic to improve feedback from the road" – a huge area of complaint with the current steer-by-wire system. The Q50's new engine lineup will be showrooms later this winter. Read on for the official press release from Infiniti, and stay tuned for more from the brand – including the new Q60 Coupe – at the upcoming Detroit Auto Show. Related Video: Infiniti Announces New 3.0-liter V6 Twin-Turbo Engine – the Most Advanced V6 Ever Offered by Infiniti • New VR-series engine becomes the lightest, most powerful, cleanest and most fuel-efficient V6 engine that Infiniti has ever offered• Two power outputs available: 400 or 300 horsepower• Series of technical innovations enhance drivability and performance• Compact layout features new integrated exhaust manifold• The 3.0-liter V6 twin-turbo engine family will first be available in the 2016 Infiniti Q50 sports sedan NASHVILLE (Dec. 15, 2015) – Infiniti's new compact, lightweight 3.0-liter V6 twin-turbo engine is the most advanced V6 engine that the brand has ever offered, striking an ideal balance between drivability, efficiency, and performance. The 3.0-liter V6 twin-turbo is an all-new engine from the new and exclusive VR- series powertrain family, born out of the brand's longstanding heritage of V6 powertrain production. The new engine has been engineered to empower the driver and offer increased power and torque and higher levels of efficiency than any comparable predecessors from the company.