2013 Infiniti Fx37 Awd on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Race recap: 2015 Abu Dhabi Grand Prix is Germany rising as sun sets

Mercedes-AMG Petronas driver Nico Rosberg Rosberg doesn't attribute anything mystical to the form that got him ahead of teammate Lewis Hamilton. He said simply, "Before it was close in the other direction, now it's close in this direction." Mercedes non-executive chairman Niki Lauda went further, saying Rosberg's "brain has switched." Under the desert spotlights it switched so far ahead that Lewis Hamilton qualified nearly four tenths behind the German. Kimi Raikkonen flew the scarlet for Ferrari in third position. Being three spots ahead of Valtteri Bottas gave Raikkonen a huge advantage in locking up fourth position in the driver's championship. Even if he doesn't care about it, as he's publicly stated, Ferrari probably does. Teammate Sebastian Vettel was classified 16th after the German slowed down after making a mistake on his final hot lap, and neither he nor his engineer realized how quickly times were falling on a cooling track. He'd be promoted to 15th when Lotus driver Romain Grosjean was penalized for a gearbox change. Sergio Perez knocked it out of the park for Sahara Force India, claiming fourth ahead of Daniel Ricciardo in fifth for Infiniti Red Bull Racing. Williams driver Bottas was in sixth, in front of the second Force India of Nico Hulkenberg and the second Williams of Felipe Massa in eighth. Daniil Kvyat ensured both Red Bulls were in the top 10 with his ninth position, and Carlos Sainz got the upper hand in qualifying over his Toro Rosso teammate Max Verstappen for the final time this year, rounding out the top 10. Beyond Nico Rosberg's mind, one of his weaknesses was his slow starts. Those are stronger, too, the German tearing off away from the field when the lights went out. Hamilton bogged enough to have to defend from Perez behind, the Mexican trying to slide between Hamilton and Raikkonen on the run to the first corner. Rosberg held the lead into Turn 1 and likewise held it through Turn 21 on the last lap of the race, only ceding it during pit stops. Rosberg's 14th victory gets him level with Graham Hill on the wins list – on the anniversary of Hill's death in a plane crash – and marks the first time in his 10-year F1 career that he's won three races in a row. More proof of his strength: the last few races we haven't heard Rosberg ask for regular updates about what Hamilton's doing, he just drives. Hamilton gave it his best but that wasn't enough.

Infiniti prices renamed 2014 QX50 and QX80 crossovers

Earlier this week, Infiniti revealed the pricing for its two midsize crossovers, but now it has announced the pricing for its renamed bookend utility vehicles, the compact QX50 crossover and the fullsize QX80 SUV. Those looking for a smaller luxury crossover will be glad to learn that the 2014 QX50 now starts at $34,400* (a price drop of $2,500 compared to the 2013 EX), while pricing for the 2014 QX80 will remain the same as the 2013 QX56, starting at $61,350* (*prices do not include $995 for destination).
In terms of packaging, the QX50 will carry over unchanged, but the QX80 gets a new Backup Collision Intervention system as a part of its optional Technology Package. All of Infiniti's 2014 QX utility vehicles are on sale now, but for more details about the QX50 and QX80, scroll down for the official press release.