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Eau Rouge Lite: Infiniti Q50 gets 400-hp, twin-turbo V6

The Infiniti Q50 Eau Rouge is still (probably) dead. But as consolation prizes go, a new 400-horsepower, twin-turbocharged V6 isn't bad. The 3.0-liter biturbo will be offered in two different states of tune. Enthusiasts will flock towards the aforementioned 400-hp model, but the first VR series engine will also be sold in a 300-hp version, as well. Regardless of output, both engines have a very broad torque curve, ranging from 1,600 to 5,200 rpm with either 350 or 295 pound-feet. A Mercedes-sourced, 2.0-liter, turbocharged four-cylinder will serve as the Q50's new base engine, matching the CLA250's 208 hp and 258 lb-ft of torque. The hybrid powered Q50 soldiers on, as do a line of standard seven-speed automatic transmissions. The naturally aspirated 3.7-liter V6 appears to be gone. Another big enhancement for the updated Q50 is a revised version of the widely disliked Direct Adaptive Steer system. Infiniti says its engineers "optimized the control logic to improve feedback from the road" – a huge area of complaint with the current steer-by-wire system. The Q50's new engine lineup will be showrooms later this winter. Read on for the official press release from Infiniti, and stay tuned for more from the brand – including the new Q60 Coupe – at the upcoming Detroit Auto Show. Related Video: Infiniti Announces New 3.0-liter V6 Twin-Turbo Engine – the Most Advanced V6 Ever Offered by Infiniti • New VR-series engine becomes the lightest, most powerful, cleanest and most fuel-efficient V6 engine that Infiniti has ever offered• Two power outputs available: 400 or 300 horsepower• Series of technical innovations enhance drivability and performance• Compact layout features new integrated exhaust manifold• The 3.0-liter V6 twin-turbo engine family will first be available in the 2016 Infiniti Q50 sports sedan NASHVILLE (Dec. 15, 2015) – Infiniti's new compact, lightweight 3.0-liter V6 twin-turbo engine is the most advanced V6 engine that the brand has ever offered, striking an ideal balance between drivability, efficiency, and performance. The 3.0-liter V6 twin-turbo is an all-new engine from the new and exclusive VR- series powertrain family, born out of the brand's longstanding heritage of V6 powertrain production. The new engine has been engineered to empower the driver and offer increased power and torque and higher levels of efficiency than any comparable predecessors from the company.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Italian Grand Prix is smoke, mirrors, stalls, and stewards

For the first day-and-a-half of the Italian Formula One Grand Prix weekend, everything went to blueprint: Mercedes in front, Ferrari lurking, everyone else scrambling in their usual orders behind. Then qualifying came, and someone stirred the pot. About the only thing we expected was for Lewis Hamilton to put his Mercedes-AMG Petronas on pole position, the 11th time he's done it this year. He did it with a brand-new specification engine, one that represents not only an evolution in components, but also in power unit philosophy. Kimi Raikkonen lines up in second. It's been a long time since we read those words; the Iceman hasn't been on the first row since the 2013 Chinese Grand Prix, when he put his Lotus second on the grid behind... Lewis Hamilton. Raikkonen lined up just ahead of a Ferrari at that China race, then driven by Fernando Alonso. In Italy this weekend, he lined up in front of the Ferrari driven by his teammate, Sebastian Vettel, who qualified third. Both Ferraris benefitted from an upgraded power unit, ending a front-row drought for the scuderia that goes all the way back to Monaco in 2009 Germany in 2012. Nico Rosberg has a lot of work to do from fourth in the second Mercedes-AMG Petronas. Mercedes discovered a problem with Rosberg's engine but couldn't figure out the cause, so he reverted to the previous-spec engine he used in Belgium, one that's six races old. The lack of power hurt. Williams teammates Felipe Massa and Valtteri Bottas took fifth and sixth, with Massa seemingly given a team-ordered helping hand. Williams told Bottas to tow Massa down the front straight, giving Massa a blistering time in the first sector. Then Bottas did it again, ensuring he would line up behind Massa. The first Sahara Force India of Sergio Perez nabbed seventh, three places ahead of teammate Nico Hulkenberg in tenth, with Romain Grosjean in the Lotus behind Perez in eighth. Marcus Ericsson in the Sauber qualified ninth, but some clumsy driving saw him impede Hulkenberg twice. The stewards penalized Ericsson with a three-place grid penalty and two points on his superlicense, so Hulkenberg inherited ninth and Pastor Maldonado in the second Lotus inherited tenth. We hardly saw Hamilton during the race, because he led from the start, worked up a larger gap to second place on every lap, and didn't give up the lead for the whole event.