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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

2017 Infiniti Q60 Coupe debuts with 400-hp V6

Infiniti killed it with the G35 Coupe in 2002, its second act being the G37 in 2008. The third act has officially begun, the 2017 Q60 Coupe launches today at the 2016 Detroit Auto Show. It hasn't strayed far from the concept shown a year ago, the major tweaks being government-approved headlights and side mirrors. Without discussing numbers, Infiniti says the new car is lower and wider than the current Q60, with a lower center of gravity, and it is more powerful and efficient. Much has gone on with the rolling stock, too: tighter wheel gaps, staggered tires on some models, wheels designed to absorb road vibration, and optional 20-inch alloys available for the first time. In the US, there are two engine choices with three levels of output. The twin-turbo 3.0-liter V6 comes with either 400 horsepower and 350 pound-feet of torque, or 300 hp and 295 lb-ft. In the US that will mean a boost of 70 hp and 80 lb-ft over the 3.7-liter V6 in the current car, and Infiniti estimates a combined fuel economy rating of 22 mpg. The 300-hp unit has a provisional rating of 23 mpg, the increased efficiency down to bodywork shaping and an active shutter behind the grille. A direct-injected, 2.0-liter, four-cylinder turbo is the second engine, getting 208 hp and 258 lb-ft and an estimated 24 mpg in the US. All engines will shift through an adaptive seven-speed automatic transmission. G'bye, manual gearbox. A Drive Mode Selector can dial through six settings, the Customize option throwing up three more individual choices to get the most from the updated internals. The V6 models can be optioned with Infiniti's second-generation Direct Adaptive Steering and brand-new Rack Electronic Power Steering that claims to provide more linear assistance. The four-cylinder comes with a speed-sensitive rack-and-pinion setup. Revisions to the base suspension include relocated shock absorbers among a new link layout, and modified shock tuning and bushings. Above that there's a brand new Digital Dynamic Suspension that will come standard on the Sport trim, now with adaptive dampers. Both units should have improved performance thanks to stiffer crossmembers. Finally, the cockpit gets dressed in one of three trims depending on the model, with aluminum or black wood at the entry-level end, carbon fiber at the other end, and silver glass fiber for buyers who choose the white or red leather.