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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Upcoming QX80 will use current model's platform, powertrain

Infiniti previewed the next-gen QX80 full-size SUV at this year's New York Auto Show with the QX80 Monograph concept. The new model is slated to go into production by the end of this year. Despite the updated look, Motor Trend reports that the next QX80 will ride on the same platform as the current model, carrying along with it the 5.6-liter 400 horsepower V8. The current QX80 shares a platform with the Nissan Patrol globally and the Nissan Armada here in the US. The model has been a success for the automaker, outselling every other Infiniti but the smaller QX60 crossover and Q50 sedan. Though the platform dates back to 2010, it seems Infiniti doesn't want to spoil a good thing. Competition like the Mercedes-Benz GLS-class, Cadillac Escalade, and Lexus LX are about as old as the current QX80. While most new models are more refined than their predecessors, Infiniti Motor Company President Roland Krueger says it should drive about the same as the current model. While the V8 will carry over, Krueger didn't rule out the possibility of a smaller turbocharged V6 for the future. Also carrying over will be the independent, self-leveling rear suspension, though neither the QX80 or Armada get some of the Patrol's really good off-road components. Since there isn't much going on beyond the skin, expect a short development cycle and a full debut sometime this fall. Related Video: News Source: Motor Trend Design/Style Infiniti SUV infiniti qx80 infiniti qx80 monograph