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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti prices Q50 2.0t from $34,855, hybrid from $47,955

Infiniti has a whole range of new engines coming out for the Q50. And that means a new pricing scheme to go along with it. The bottom line is that you can now get into the sports sedan for as little as $34,855 (inclusive of the $905 destination charge). That price is for the 2.0-liter turbo model that's the new point of entry into the range with 208 horsepower on tap. It also represents a much lower starting price for the 2016 model than the one it replaces, which started at over $38k for the base Q50 3.7. It also undercuts the price of the comparable Audi A4, which also comes with a 2.0-liter turbo four priced from $38,250. The BMW 3 Series straddles the divide with two models equipped with 2.0-liter turbo fours: the less potent 320i with 180 hp priced slightly below the Infiniti at $34,145, and the more powerful 328i with 240 hp for $39,345. If you want all-wheel drive or the Premium trim, you'll need to cough up an extra couple grand for each, which is a larger premium than the Japanese automaker charged before. Pricing for the V6-powered 3.0t and Red Sport 400 models are still to come. But along with the 2.0t sticker, Infiniti also released pricing for the hybrid model, which only comes in Premium spec and starts at $47,955. That's a couple grand more than the outgoing version cost at $45,305. For the time being, the top of the line is the Q50 Hybrid Premium AWD, which goes for $49,955. Related Video: INFINITI ANNOUNCES U.S. PRICING FOR 2016 Q50 2.0T AND Q50 HYBRID PREMIUM MODELS First two of four available Q50 engines available now, new 3.0-liter V6 twin turbo-equipped models to follow later this year NASHVILLE, Tenn. – Infiniti today announced pricing for the 2016 Infiniti Q50 2.0t and Q50 Hybrid Premium models, which are on sale now at Infiniti retailers nationwide. Pricing starts at $33,950 for the Q50 2.0t and $47,050 for the Q50 Hybrid Premium. The Infiniti Q50 sports sedan, Infiniti's best-selling model, enters the 2016 model year with an array of significant enhancements, starting with the addition of three new turbocharged engines and continuing with new technologies designed to enhance the already strong driving dynamics of Infiniti's best-selling model. The 2016 Infiniti Q50 is now offered in an expanded range of trim levels, each in a choice of rear-wheel or all-wheel drive – Q50 2.0t and Q50 2.0t Premium, Q50 3.0t Premium, Q50 Hybrid Premium, Q50 3.0t Sport and Q50 Red Sport 400.

Infiniti takes QX60 on vacation for National Lampoon-inspired ad

Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.