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Infiniti replaces Americas chief

The Nissan-Renault alliance has been something of a revolving door for high-level executives of late, and the latest shakeup comes at its luxury unit, Infiniti, where Michael Bartsch (shown above) has been replaced as vice president of its Americas division by Randy Parker. Bartsch had a short tenure – he only took the helm in September 2013. In a press release, Infiniti said he was leaving to "pursue other interests." Bartsch, a veteran of more than 30 years in the auto industry, came to Infiniti from Porsche. Parker comes from within the Nissan empire, formerly heading up the company's sprawling west region, including its marketing, distribution and dealer network. Before that, he served stints at GMAC and General Motors. Bartsch isn't alone in leaving Renault-Nissan recently. Ex-Renault COO Carlos Tavares took the top spot at Peugeot, Infiniti boss Johan de Nysschen left for Cadillac and Nissan executive vice president Andy Palmer took over at Aston Martin. Scroll down for the full press release from Infiniti. Feb. 17, 2015 Infiniti Motor Company announces leadership change at Infiniti Americas NASHVILLE - Infiniti Motor Company, Ltd. today announced a leadership change at Infiniti Americas aimed at growing the brand's presence in the U.S. Randy Parker is appointed Vice President, Infiniti Americas, effective immediately. He succeeds Michael Bartsch who will leave the company to pursue other interests. Most recently, Parker, 48, was Vice President, Nissan West Region, Nissan North America, Inc. "Randy has been a key contributor to the growth of Nissan in the United States," said Jose Munoz, chairman, Management Committee, Nissan North America and executive vice president, Nissan Motor Co., Ltd. "He has overseen strong growth for the Nissan brand in our western region, and we look forward to the skills that he will bring to Infiniti." "It is our pleasure to welcome Randy Parker to Infiniti," said Roland Krueger, president of Infiniti Motor Co., Ltd. "Randy will be responsible for accelerating Infiniti's progress in our largest worldwide market and driving our brand transformation as we execute an expanded product portfolio of premium luxury products." Most recently, Parker was responsible for regional marketing, distribution, dealer network development and financial controls for Nissan's largest U.S. regional operation.

Interest in an Infiniti EV is muted, to say the least

More than a quarter-million people have bought an electric vehicle from the Renault-Nissan Alliance. When it comes to Nissan's Infiniti luxury nameplate, though, there's not a lot of confidence. The Alliance doesn't have much hope that the badge will add to that total anytime soon. So says Emirates 24/7 in its report that Infiniti is planning on opening two showrooms in Abu Dhabi. Models such as the QX80 SUV, the Q70 sedan, and the Q50 will be shown off to those looking to live the high life, Infiniti style. But company executives told the publication that no battery-electric Infiniti models would be in the works until at least the end of the decade? The reason? Lack of demand. It's a far cry from three years ago, when a concept version of the Infiniti LE electric vehicle was shown off at the New York Auto Show. The model boasted 134 horsepower and 240 pound-feet of torque as well as wireless-charging capabilities. It was about the size of the Infiniti G sedan. At the time, the automaker's executives were estimating that car would hit the market by 2014. Those plans didn't come to fruition, obviously. As for the Alliance, Renault and Nissan celebrated the sale of their 250,000th electric vehicle this past summer. And while the lion's share of those were in the form of the Nissan Leaf, the 250,000th vehicle was actually a Renault Zoe that was bought by a computer engineer in Bordeaux, France. That's a long way from the UAE, and a long way from an Infiniti EV.

Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.