2008 Infiniti Fx35! Heated Leather, Sunroof, Back Up Camera, Keyless Entry/start on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Infiniti Q80 Inspiration imagines future of brand's luxury flagship

Infiniti is among the best of the non-exotic brands when it comes to crafting concepts, with designers who just seem to know how to show a truly wild vehicle with subtle hints at a future model. Just take a look at its latest Q80 Inspiration at the 2014 Paris Motor Show to see what we mean.
Infiniti claims that the Q80 imagines how it would build a future, fullsize luxury sedan to take on the stalwart Mercedes-Benz S-Class. However, in the current form it seems like a flight of fancy. It's packed with fabulously weird styling tricks, including birdwing-shaped headlights. There's also the roof and windshield that look at first glance to be a single piece of teardrop-shaped glass terminating at a boat-tail rear. In addition, the Inspiration has every concept designer's favorite gimmick - suicide doors.
Under the hood sits a twin-turbocharged 3.0-liter V6 and electric motor hybrid with a claimed 550 horsepower. The company asserts that the powertrain is actually on the way in the next two years and could do 43 miles per gallon (5.5 liters per 100 kilometers), though it's not specified on what driving cycle that's calculated on.