2006 Fx35 Navi Htd Leather Seats Sunroof Rear Cam Alloy Wheels Xm on 2040-cars

Auto blog

Recharge Wrap-up: Infiniti considers EV for China, NextEV hires former Tesla, Apple engineer

NextEV has hired Tesla Autopilot and Apple veteran Jamie Carlson as Senior Director of Advanced Technologies. The seasoned autonomous driving engineer joins fellow former Autopilot engineer Kurt Thywissen, who is now NextEV Senior Director of Human-Machine Interaction. NextEV, which is working on an all-electric supercar before focusing on mainstream EVs, recently obtained a self-driving car permit from California and opened its North American headquarters in San Jose. Read more at Electrek. Infiniti is considering launching its first EV in China. "When I think about EV, we design it for China definitely, even as the first market to launch," says Infiniti President Roland Krueger. "We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles." Infiniti has held back on launching an EV, focusing instead on hybrids, but says it could be "very fast" in deploying an EV once it decides to do so. Having Nissan and Renault backing Infiniti, the luxury brand is confident about its access to proven EV technology. Read more at Automotive News Europe. Thrifty car rental has added a Tesla Model S to its fleet in Canberra, Australia. Available at the Canberra Airport, it's the first luxury EV offered for rent from a mainstream rental company in Australia. Australia's capital offers a small registration discount and no stamp duty for EVs, making it a cheaper and more practical place to locate the country's first rental Tesla. Thrifty's parent company, NRMA, is calling on Australia's other states and territories to remove financial and regulatory barriers to EV technology. Read more at The Motor Report.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."