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Infiniti and Steph Curry team up for hilarious 'ugliest car ever' prank

Stephen Curry, the famous Golden State Warriors basketball player, and Infiniti just pulled an epic and cringeworthy prank on Curry's friend COSeezy. In case you hadn’t noticed the commercials, Curry is a brand ambassador for Infiniti, so heÂ’s pretty tight with the Japanese luxury brand. The MVP invited his friend over to help him shoot a commercial for a mysterious new Infiniti concept car that Curry “helped design.” COSeezy was there to react to what would surely be an incredible piece of machinery. What Curry ended up showing him was a GO-4. You may have seen one of these crawling along city streets doing the odd job or two, and thereÂ’s absolutely nothing glorious about them. Curry dressed this particular GO-4 out with one hell of a body kit in an attempt to fool COSeezy into thinking it was a fancy new concept car. And he succeeded. Take a gander at the footage and have a laugh for yourself — things get rather awkward and embarrassing for COSeezy as the video goes on. But hey, thatÂ’s what pranks are for. In case you were wondering, the luxurious GO-4 features a 1.0-liter three-cylinder engine that puts out 66 horsepower. It has a four-speed automatic transmission and achieves a claimed 45 mpg. The vehicle looks ridiculous, though, and thatÂ’s pretty much all that matters here. Infiniti did pull an actual concept car out of a nearby garage after they let COSeezy know it was a prank. They had the QX Inspiration Concept on hand — itÂ’s the crossover Infiniti showed at the Detroit Auto Show this year.

2014 Infiniti Q50 priced from $36,450*

With the 2014 Infiniti Q50 going on sale this summer, Infiniti has finally released pricing for its all-new and newly named sedan. In base form, the Q50 will start at $36,450 (*including $905 for destination and handling), which represents a drop of $900 compared to the current G37 Sedan.
In standard form, the Q50 is available in base, Premium and Sport trim levels with each offering the option of all-wheel drive for an additional $1,800. All gas-only Q50s come with the automaker's excellent 3.7-liter V6 engine, but stepping over to the Q50 Hybrid gets you a smaller 3.5-liter V6 paired with an electric motor. The Q50 Hybrid, which is available in Premium and Sport trim levels only, will begin at $43,700 for a rear-wheel-drive Sport model.
Potential buyers who preorder and ultimately purchase a Q50 during the unspecified "program period" will also get a free iPad mini. Scroll down for the official press release breaking down all trim levels and price points.

2016 Infiniti Q50 Eau Rouge Prototype [w/video]

It only takes about half a lap of the Millbrook Proving Grounds for me to become convinced that Infiniti must build this car.
The sedan I am piloting around the English circuit is a working prototype of the Q50 Eau Rouge Concept that made its world debut at the 2014 Detroit Auto Show earlier this year. As a refresher, the exquisitely painted, burgundy metallic, four-door show car is based on the production Q50, enhanced with Infiniti Red Bull Racing-inspired carbon-fiber bodywork, aerodynamic upgrades and - as we would come to learn at the Geneva Motor Show a few months later - fitted with a beastly twin-turbocharged engine shared with the parent company's spectacular Nissan GT-R.
Despite lacking the concept's gorgeously expensive paint, the vinyl-wrapped red prototype seen here is much more appealing than the static concept, as it is mechanically complete - it can be driven - thus explaining why I have traveled one-third of the way around the world to test this enthusiast-tuned, one-of-a-kind machine at one of Europe's premier testing facilities.