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Infiniti serves up ‘Carigami’ models to ease coronavirus quarantine boredom

To the list of things car enthusiasts can do to combat coronavirus quarantine boredom, or keep their restless kids diverted, Inifiniti is serving up what it’s calling “Carigami.” ItÂ’s exactly what it sounds like: origami for cars, more or less. Three models are offered — the Q50 sedan, QX80 SUV and the now-discontinued FX crossover — all in 1:27 scale. All you need is a printer and paper, a craft knife and some glue. ItÂ’s not the first time Nissan has turned to the Japanese art form, having commissioned a full-scale origami version of the Juke on its fifth anniversary in 2015. Outside the Nissan realm, we also recently saw a downloadable origami version of the Tesla Cybertruck. You can download all three Infiniti templates and instructions at Infiniti.com. We especially dig the use of a record turntable as a way to replicate the life-size design turntable automakers display new models on at auto shows.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2019 Infiniti QX50 gets fancy-pants Autograph interior

The 2019 Infiniti QX50 has primarily garnered attention around car enthusiast circles for its variable compression engine. It's a marvel of engineering that uniquely changes its compression ratio to maximize power and fuel efficiency. It can also switch between Atkinson and regular combustion cycles, utilize multi-point or direct injection, it's turbocharged, and even features an electric motor that controls the variable compression ratio. Nifty stuff, but it seems likely that all that technobabble will make the average buyer of Infiniti's new compact SUV go crosseyed. It may not even be mentioned. "It has an engine? Great, let me see the inside." Well, dear car shopper who doesn't give a hoot about the greasy bits, have we got a bit of QX50 news for you. Infiniti has announced the QX50 Autograph package, a special $2,000 option with a seriously upgraded interior. Fancier materials and unique color schemes were selected, drawing inspiration from luxury beach resorts and being awfully similar to those found in the latest Pantone Fashion Color Trend Report. It's probably best to turn things over to the press release at this point. "Starting with warmer color tones, the rich chocolate brown replicates wood applications in the (beach) resort and the surrounding trees, followed by a creamy off-white representing the sand on a beach. The highlights of a cooler dark navy blue on the center console, reminiscent of ocean water, strike the proper balance between warm and cool, creating a comfortable, yet invigorating environment." Have you gone crosseyed? Well, now you know how it feels when describing the greasy bits to a non car person. Those cream, brown and blue bits are the Pantone colors, which, respectively, are known as "Coconut Milk," "Emperador" and "Sailor Blue." In the QX50, the Sailor Blue-esque blue is applied to the center console, dash and doors in Ultrasuede. The Emperadorish brown is on the steering wheel, leather-wrapped dash top and doors, outer portions of the seats and the lower door portions. Coconut Milk is indicative of the creamy dash color and the seat leather, which is diamond-quilted and contrast-stitched. There's also open-pore wood trim. Though I made light of this, the QX50 Autograph interior is actually quite striking. As Infiniti points out, consumers are starting to embrace color, which is worth celebrating. Give me Coconut Milk, Emperador and Sailor Blue over beige, grey and black any day.