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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.

2025 Infiniti QX80 confirmed with 450-hp twin-turbo V6, 50 hp more than now

Infiniti's back to tease the 2025 QX80 that debuts in 15 days. Automaker executive Ivan Espinoza starts by telling us what we already knew, the ancient 5.6-liter V8 gets sent packing by a 3.5-liter V6. Espinoza calls it "all-new," but this is in reference to the application. Parent company Nissan loves itself a TTV6, the GT-R given the codename VR38DETT, the new Nissan Z's version codenamed VR30DDTT, the same mill formerly serving the Infiniti Q50 and Q60. The 3.5-liter displacement in the QX80 means its engine can be expected to be called the VR35DDTT. We've got output numbers at last, those being 450 horsepower and 515 pound-feet of torque, improvements of 50 hp and guaranteed-to-feel-it 102 lb-ft. That outdoes the closest Japanese competition, the Lexus LX that gets 409 hp and 479 lb-ft from its TTV6. The 2025 QX80 is going to shift through a nine-speed automatic gearbox, the two additional cogs over today's seven-speed providing a 40% wider range of ratios. Owners are going to get more performance down low and efficiency up high. Doubling up on the efficiency, engineers added active grille shutters to reduce drag when massive cooling isn't needed. Espinoza also cites "a new chassis and larger frame," however, the QX80 is expected to ride on an updated version of the current SUV's body-on-frame platform, Nissan's F-Alpha that once served the Pathfinder and Titan, plus the erstwhile QX56, and still serves the Nissan Frontier. The evolution yields 57% more lateral stiffness and 25% more torsional rigidity. A new electronic air suspension with active damping keeps the hardened cage from becoming a punishment. We get our best, albeit very brief, looks at the interior as well. The four-spoke wheel is now a two-spoke wheel, a la Genesis. The digital gauge cluster and separate infotainment binnacle morphed into what looks like a single, uncovered widescreen (composed of two or more screens), akin to what we've seen in several electric vehicles like the Kia EV9 and Honda e. The restraint and subtlety in these snippets matches what's been done to the exterior, so far as we can see. The livestreamed reveal happens March 20, expect a Monograph Concept plus some flourishes. A week later, we'll get up close and personal for the 2025 QX80's public debut at the New York Auto Show.