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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2022 Infiniti QX80 gets an interior update with new, big touchscreen

The 2022 Infiniti QX80 is getting a light interior update in the form of a new touchscreen infotainment system and center stack. If you’ve seen the 2021 Nissan ArmadaÂ’s refreshed interior, then youÂ’ve seen the new QX80Â’s, because they share the same center stack and touchscreen now. This new infotainment system runs on a 12.3-inch high-res screen that sits perched at the top. ItÂ’s capable of wireless Apple CarPlay, but only wired Android Auto. Infiniti says navigation comes standard, too. We liked the new touchscreen in the Armada far more than its outgoing unit, which was ancient technology by the time it was replaced. This new screen is vibrant, features much quicker responses to inputs and is all around a massive step up in tech. YouÂ’ll see the new QX80 also has all the updated controls below the touchscreen, too. We get new dials and buttons (far fewer than before) for the radio and climate controls. Plus, the new layout necessitated a new air vent design. Say goodbye to the dual-screen layout, too, as thereÂ’s no second touchscreen in the lower part of the stack — thatÂ’s a very good thing. Taking up some of that space is a new storage cubby that can be hidden via a piece of wood trim. Flip it open, and youÂ’ll reveal a wireless phone charger and access to a 12-volt outlet.  Besides this interior change, the rest of the 2022 QX80 is carryover. It looks the same from the exterior, and itÂ’s still rocking the 5.6-liter V8 that makes 400 horsepower and 413 pound-feet of torque. Neither pricing nor availability for the updated QX80 were made available today, but donÂ’t expect it to be too much more than the $70,545 base price it enjoys now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Infiniti Q50 Eau Rouge Prototype [w/video]

It only takes about half a lap of the Millbrook Proving Grounds for me to become convinced that Infiniti must build this car.
The sedan I am piloting around the English circuit is a working prototype of the Q50 Eau Rouge Concept that made its world debut at the 2014 Detroit Auto Show earlier this year. As a refresher, the exquisitely painted, burgundy metallic, four-door show car is based on the production Q50, enhanced with Infiniti Red Bull Racing-inspired carbon-fiber bodywork, aerodynamic upgrades and - as we would come to learn at the Geneva Motor Show a few months later - fitted with a beastly twin-turbocharged engine shared with the parent company's spectacular Nissan GT-R.
Despite lacking the concept's gorgeously expensive paint, the vinyl-wrapped red prototype seen here is much more appealing than the static concept, as it is mechanically complete - it can be driven - thus explaining why I have traveled one-third of the way around the world to test this enthusiast-tuned, one-of-a-kind machine at one of Europe's premier testing facilities.