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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.

Infiniti to get Leaf-based electric sedan after all

Infiniti suffered a huge blow a few weeks ago when CEO Johan de Nysschen jumped ship after two years on the job to take the helm at Cadillac. As boss, he spearheaded change within the Japanese luxury brand and was among the biggest champions of the Q50 Eau Rouge. However, the company is far from sunk. Plans put in place prior to de Nysschen leaving are still on the table, according to Nissan product planner Andy Palmer to Automotive News, and that could mean a rosy future for the once AWOL LE sedan (pictured above) and other models.
Back in 2012, Infiniti promised that it would have the LE on the market as a premium electric sedan by 2014. It was supposed to share the battery pack with the Nissan Leaf but with a more powerful, 134-horsepower motor. But have you seen one on the road recently? The luxury EV was eventually shelved, but de Nysschen pledged the idea wasn't dead. Maybe now is a better time for it. According to Automotive News, the LE is rescheduled to launch in 2017 or 2018. The latest version would use the Leaf platform but with a more potent, next-gen battery to give it a range over 90 miles.
Of course, the LE isn't the only thing on the way from Infiniti; it also appears to be planning a two-pronged approach for small cars. Palmer recently tweeted that the company would build the forthcoming Q30 hatchback and QX30 crossover in the UK in 2015. Additionally, the automaker is firing up a new joint venture factory in Mexico with Mercedes-Benz; building compact models there starting in 2017. According Automotive News, the Mexican-built models will be more US-focused while the UK-built ones will appeal more to Europeans.