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Sebastien Vettel testing Infiniti's production Etherea?

It sounds like Sebastian Vettel has had his hands full recently, juggling his Formula One racing career while moonlighting as the newly appointed director of performance at Infiniti. On that latter note, Autocar is reporting that Vettel has been testing a production version of the Etherea Concept at France's Circuit Paul Ricard.
There is still no word as to when we could see this car go into production or what it will be called (possibly the Q30), but it will likely share a platform with the Mercedes-Benz A-Class as a part of the Daimler/Renault-Nissan collaboration. The article also said that this future entry-level Infiniti would be produced at Nissan's Sunderland, UK plant.

Production Infiniti QX30 coming to LA Auto Show

Infiniti showed its QX30 small crossover in concept form at this year's Geneva Motor Show, and now, we've got confirmation that the production car will debut in Los Angeles. But this is just one of some 30 global reveals that will take place at the LA Auto Show this November. The QX30 will be a higher-riding version of the new Q30 hatchback that we'll see in Frankfurt later this month. And since the Q30 shares a lot of its underpinnings with the Mercedes-Benz A-Class, we can probably expect the QX30 to be a sort of Infinitized GLA-Class. Just picture a lifted version of the production Q30 we've already seen in teaser shots. In addition to 30 global debuts, the LA Auto Show will host 20 North American reveals, including the Jaguar F-Pace, Kia Sportage, and Bentley Bentayga that will initially be shown in Frankfurt. The only other LA show global reveal we know about right now is the 2016 Hyundai Elantra. Still, there will no doubt be a lot to talk about come November, with Alfa Romeo, BMW, Bentley, Fiat, Ford, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Porsche, Subaru, and Volkswagen all confirming that they'll have something to show in Los Angeles. Naturally, we'll be on site with our usual obsessive auto show coverage. Related Video: THIRTY WORLD DEBUTS CONFIRMED FOR 2015 LOS ANGELES AUTO SHOW 50 total reveals expected and will be streamed live by CNET from the show floor LOS ANGELES, CA (September 2, 2015) – The Los Angeles Auto Show (LA Auto Show®) announced today that 30 world debuts, totaling 50 vehicle unveilings overall, will be introduced in front of media, analysts and automotive industry executives during its Press & Trade Days, November 17-19, 2015. Almost every manufacturer will be making news, and while most have yet to announce details, a few manufacturers have begun to share their debut plans. Specifically, Infiniti will have a global reveal of its all-new QX30 crossover and Hyundai will host the world premiere of its all-new Elantra. Other debuts include Jaguar's first luxury SUV, the F-PACE, and Kia's next generation Sportage. Other automakers officially confirming premieres include Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness