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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

2025 Infiniti QX80's Klipsch audio system previewed at CES

Infiniti hasn’t shown us the redesigned 2025 QX80 full-size, three-row SUV yet. But, the automaker is previewing its high-end audio at CES 2024. Infiniti has announced that the 2025 QX80 will feature an available Klipsch Reference Premiere audio system. But instead of showing it to us in the new production car, itÂ’s being showcased in the Infiniti QX Monograph concept, which we first saw at Pebble Beach last year. Klipsch, a high-end speaker company, will be supplying the QX80 with a total of 24 speakers, including ones located in the front headrests. The system includes 1-inch titanium tweeters and an 8-inch TriPower subwoofer, as well as a 24-channel amplifier. Klipsch, known for premium in-home sound, announced at CES 2020 that it would partner with Panasonic to bring its audio quality to the car, and demonstrated its immersive automotive audio at CES 2021 with Panasonic and Dolby Atmos Music. Just last year, the 2025 Ram 1500 debuted with Klipsch audio in its Tungsten model. Now, Klipsch enters a new vehicle segment with the Infiniti QX80. The fact that Infiniti is showing off the Klipsch audio in the QX Monograph has us wondering just how much that concept previews the 2025 QX80. The availability of the Klipsch audio system is just the first little tidbit about the 2025 QX80 weÂ’re getting from Infiniti, with more to come as the carÂ’s debut approaches later this year. “The all-new QX80 is poised to elevate InfinitiÂ’s flagship with evolved design language, exceptional craftsmanship and cutting-edge technology that will make it the new standard in the luxury SUV space,” Craig Keeys, group vice president of Infiniti Americas, said in a statement. “As we embark on an Infiniti product renaissance, we canÂ’t wait to share all the ways QX80 will deliver extraordinary comfort and convenience for all three rows.” Stay tuned. Related video:

2014 Infiniti Q50's novel drive-by-wire steering system recalled

The gradual replacement of mechanical components in automobiles with electronic systems brings with it definite advantages, but also poses certain potential dangers. Just think of the inevitable problems you've encountered with the computer on which you're reading these words and you'll know what we mean. But a computer crashing isn't as problematic as your car going on the fritz when its electronic systems fail.
That's what Infiniti is being reminded of with its new drive-by-wire electronic steering system. The Japanese automaker developed and installed the Direct Adaptive Steering System in its new Q50 sedan, but a small number of those cars on the road are now being recalled due to that system.
According to the National Highway Traffic Safety Administration, on a small number of examples, the Q50's optional by-wire system may fail if the temperature in the engine compartment drops below freezing. There's a backup mechanical setup in place should the electronic system fail, but NHTSA says that the backup system may also fail to engage in time to avoid a crash.