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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Watch Formula Drift's Chris Forsberg break in a new warehouse

Here are just a few great drift cars: Toyota AE86, Mazda RX-7, Nissan Z, Nissan Silvia, and Ford Mustang. One vehicle you won't find on that list, however, is the Infiniti M, because it's a big, heavy luxury car.
It's comfortable, spacious and better to drive than you might expect. And yet, even though it was possible to get one with a very nice 335-horsepower, 4.5-liter V8, it wouldn't be the first car we'd gut and take drifting in an empty warehouse. Formula Drift driver Chris Forsberg didn't get our memo, evidently, which is why we have this video of him flinging a big, white Infiniti through an empty building.
It's an entertaining video, if only because using an M as a drift car is just such a ludicrous sight. Scroll down to watch the entire clip.

Infiniti introduces Q70 Premium Select Edition to Monterey crowds

Infiniti has made its presence at the 2015 Monterey Car Week known, introducing a new version of its flagship sedan, the Q70. As far as special editions go, the new Premium Select Edition Q70 is fairly light on upgrades, going for minor aesthetic tweaks rather than rocking the boat too heavily. Unsurprisingly, one of the most obvious changes is down low, where Infiniti's stylists have fitted new 20-inch wheels. The gunmetal hoops are joined by dark chrome trim on the fascia, a new rear bumper, and a decklid spoiler. Buyers have the choice of two interior trims. There's Graphite and Stone, both of which feature semi-aniline leather, a "suede-like" headliner, and aluminum interior trim pieces. Infiniti isn't too picky when it comes to powertrains for the Premium Select Edition, although there are some restrictions. It can be had with both the 3.7-liter V6 and 5.6-liter V8 and in rear- or all-wheel-drive models. Weirdly, though, you can't get the stylish trim on the Q70 Hybrid or on long-wheelbase models. We can't tell you how much it'll cost to add the special-edition trim, because Infiniti did not deign to release pricing info. We can, however, tell you that the Q70 Premium Select Edition will hit dealers this November. Look for more, including live images of the new sedan, as the Monterey Car Week continues. Until then, scroll down for the official press release. Related Video: 2016 Infiniti Q70 Premium Select Edition debuts at Pebble Beach Concours d'Elegance PEBBLE BEACH, Calif. – Infiniti today announced that the new 2016 Infiniti Q70 Premium Select Edition will be on display this week in the Infiniti Pavilion at the Pebble Beach Concours d'Elegance. The specially equipped Q70 premium sedan will be available at Infiniti retailers nationwide beginning in November. "Following the introduction last year of the new Infiniti Q70 long-wheelbase model, we are continuing to expand our flagship Q70 sedan's portfolio of offerings," said Randy Parker, vice president, Infiniti Americas. "The new Premium Select Edition package gives the Q70 an extra touch of premium elegance that is right at home here at Pebble Beach – or in any neighborhood or driveway across the country." The Q70 Premium Select Edition's exterior offers dark chrome trim, a darkened lower rear bumper, a rear decklid spoiler and unique design and color 20-inch aluminum-alloy wheels with 245/40R20 all-season performance tires.