2010 Infiniti Ex35 Journey on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti previews its own Vision Gran Turismo

Every automaker and its parent company is lining up to design its own set of wheels for the GT6 as part of the Vision Gran Turismo program, and this latest one comes from Infiniti. Although nothing in the way of details were disclosed at this point, the two teaser images released today show that, like most of its compatriots, Infiniti's design is for a low-slung, track-focused, two-door sports car. Its long bonnet suggests a front-engined layout, with an intriguingly ovoid windshield framed by raised buttress A-pillars and Infiniti's signature dog-leg rear pillars. The aerodynamic profiling looks suitably advanced for a mythical beast like this one, with deep extractor vents cut into the hood, intersecting side sills running from the front brake vents, an enormous rear diffuser and an even bigger rear wing. More than that we couldn't tell you at this point, but we're sure video racers will enjoy driving this super-Datsun as much as the Nissan Concept 2020 Vision Gran Turismo released back in June.

Infiniti's QX Sport Inspiration is still attractive, in Paris, and now gray

Yes, crossovers tend to be boring. But this one is pretty! Then we remember it's going to turn into the front-drive-based QX50, so we automatically lose some interest. But the wheels will be driven by Infiniti's new VC-Turbo engine, which is kind of exciting! And for the 2016 Paris show, those wheels are bigger – 22-inchers in place of the 21s that the QX Sport Inspiration concept debuted with in Beijing earlier this year. (It's hard to tell a difference in the photos, but you can bet the imaginary ride of this concept will suffer, imaginarily.) The 22s are also painted bronze now along with the brake calipers, and the whole vehicle gets a coat of matte gray paint to replace the silver it was originally shown with. There's also some new brown leather in the previously very black and white interior. It's still pretty black and white, actually. Then there's the variable-compression-ratio VC-Turbo engine that will power the production QX50. We're getting a better look at this 2.0-liter four-cylinder turbo in cutaway form at the Paris show, and it continues to fascinate. It's a pretty neat thing, with a movable stroke position that allows it to vary the compression ratio between 8:1 for performance and 14:1 for efficiency (when the turbo isn't needed). That might not sound terribly cool, but it's a pretty big step forward in the march of efficient power. So yeah, crossovers can be boring, but at least this concept and the production car that will soon follow it have a few things going for them. Related Video: Featured Gallery Infiniti QX Sport Inspiration: Paris 2016 View 12 Photos Related Gallery Infiniti QX Sport Concept Related Gallery Infiniti QX Sport Inspiration concept for Paris View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Infiniti Crossover Concept Cars Luxury 2016 paris motor show infiniti qx sport inspiration concept