2009 Infiniti Fx50 Base Sport Utility 4-door 5.0l on 2040-cars

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4 ways Infiniti’s Q Inspiration concept bridges present and future

Infiniti's new Q Inspiration concept is a striking fastback sedan that the company says reflects an inflection point for both the luxury brand and the broader auto industry itself. It represents a bridge between technologies. That's true in the literal sense; it employs Infiniti's new variable compression turbocharged engine technology, which provides performance features while maximizing efficiency, and bridges the gap to more advanced powertrains. It also features Nissan's ProPilot semi-autonomous driving technology. But it's also true for the concept car's design, which Infiniti says provides a simple, elegant solution to complex technological questions — offering a palate cleanser, if you will, for the complicated technologies hidden beneath the gleaming surfaces. Oddly enough, the futuristic-looking Q Inspiration owes a debt of gratitude to the Prototype 9, the concept based on a 1940s-style grand prix car that Infiniti released last year. Alfonso Albaisa, Infiniti's senior vice president for global design, said that project became "a kind of a blank canvas for us to play with" and allowed for new discovery and expression with minimal brush strokes. It also led designers back to Ma, the Japanese concept of mastery of empty space. We spoke with Albaisa about how the concept's design echoes the theme of bridging the present and future. 1. The cabin's forward proportion and roominess Using the space-efficient VC-Turbo engine gave the designers space to shift the cabin forward and move the A-pillars back, creating a more centered and elongated cabin, with maximum headroom. The interior is clean, with orange and black leather with orange accents and backlit birch wood accents. The center console is floating, providing seamless connectivity to technology and hiding mechanical elements. Albaisa says it's the first manifestation of Infiniti's new form language for an era of advanced powertrain and future technologies. 2. The grille In what Albaisa describes as "a little bit of an accident" and "kind of tongue-in-cheek," the Q Inspiration's grille is a kind of trompe l'oeuil phenomenon. From directly in front, you can see the small fins, but viewed from the side, they disappear. So much so that Albaisa said he was initially fooled. "From a functional point of view, we need to breathe," he said. "But I think in the future, where there'll be a lot different types of technology, probably the car can breathe less. So we don't need that dominating big open mouth.

Infiniti Q Inspiration Concept shows a future with variable compression

For weeks, Infiniti has been teasing the Q Inspiration Concept ahead of its official debut at the Detroit Auto Show. Details were absent, but the design was clean, swoopy athletic. Not seeing any tailpipes on the rear end, we hoped it could sport some kind of electrified powertrain, but surmised that Infiniti could take the opportunity to further showcase its variable compression turbocharged engine technology. Now, Inifniti has officially taken the wraps off its Q Inspiration Concept, and has indeed chosen to use the stunning show car to demonstrate "near future applications" of the potent yet efficient VC-Turbo tech. VC-Turbo made its production debut in the 2019 QX50 at the 2017 Los Angeles Auto Show. Here, in the Q Inspiration, VC-Turbo allows Infiniti designers to make the most of the packaging, taking advantage of the compact powertrain to increase the size of the cabin while maintaining the footprint of a mid-size car. Electric automakers like Fisker, Lucid Motors and the like have been doing something similar with electric powertrains, but Infiniti's VC-Turbo allows the company to do something similar with technology that is ready for primetime, while still bridging the gap to more efficient future powertrains. VC-Turbo, as we've learned earlier, allows the engine to change and optimize compression ratios on the fly, between 8:1 for high-performance situations, to 14:1 for maximum efficiency. Mounted to the exhaust manifold integrated in the cylinder heads of the four-cylinder engine is a single-scroll turbocharger. The system, says Infiniti, provides the torque and response of a hybrid or turbodiesel powertrain without sacrificing efficiency. In the Q Inspiration, the power is directed to four wheels via a front-biased all-wheel-drive drivetrain. The system can direct torque to the rear wheels individually as needed. As a design study, the Q Inspiration is a success. The proportions and lines are sleek and attractive, accentuated by the car's white paint. There's kind of a lot going on up front, with a large "double-arch" grille at the leading edge. Everything behind that, though, looks particularly harmonious. Its elongated cabin and coupe-like dimensions help provide efficiency while maximizing headroom for the four occupants. It's a car that stands up to close inspection, as attention to detail makes it more interesting the closer you scrutinize it, inside and out.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness