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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Infiniti Q50 to enter British Touring Car Championship

Infiniti doesn't have much in the way of motorsports heritage. Sure, its logo is currently plastered all over the open-wheelers of the Red Bull Racing Formula One team, but that's little more than a series of stickers - the turbocharged V6 hybrid still comes from corporate cousin Renault.
Perhaps realizing that, the company is dipping its toe into the motorsports pool in a much bigger way (albeit in a far smaller series). The Nissan-owned luxury brand will campaign its Q50 sedan in the notoriously rowdy British Touring Car Championship with a new factory team, called Infiniti Support Our Paras Racing.
The team works with British veterans' charity Support Our Paras, and actually will employ a number of injured vets as part of the team, according to the report on Motor Authority.

Infiniti SUV recall marks latest chapter in Takata airbag saga

Automotive parts maker Takata is having a rough year with millions of vehicles equipped with its airbag inflators being recalled. However, it looks like there might still be problems with the company's quality control, if a new recall by Infiniti is any indication.
The Japanese luxury brand is recalling 1,912 total units of the 2013 Infiniti QX56 and 2014 QX80 in North America because of a manufacturing flaw with their Takata-supplied inflators for the driver's side front airbag. Of those, 1,848 are in the United States, according to the National Highway Traffic Safety Administration. Specifically, the outer baffle could be the wrong component and cause too much pressure to build up inside. According to documents submitted to NHTSA, it's possible in a crash for the part to rupture spraying metal shrapnel at occupants. At this time, Infiniti has not had any reports of this actually happening to drivers.
While this problem sounds nearly identical to the issue affecting millions of earlier vehicles, it must be noted that this is a different fault. According to the notice being sent to dealers on NHTSA's website: "This particular Voluntary Safety Recall Campaign is unrelated to two earlier campaigns that involved Takata passenger front air bag inflators on some older model Infiniti vehicles. This issue involves a much newer inflator and is a different, more isolated, Takata quality control issue."