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2013 Hyundai Veloster Turbo: April 2013

Learning To Love Understand You
I will admit, I haven't had the nicest things to say about our long-term 2013 Hyundai Veloster Turbo since its arrival in our fleet earlier this year. I can't exactly say that I've bonded with our turbocharged Hyundai, despite the fact that I've driven it quite a bit since its arrival in the Autoblog Garage. Several of my friends will no doubt recall me saying things like, "I love everything about this car - except driving it," which is a shame, since the driving aspect is what's supposed to make this car so special. I'm a big fan of the base Veloster, and this one has the extra power bump that the naturally aspirated could really benefit from. So what gives?
Recently, I took a trip to the south of France, where I drove the brand-new Ford Fiesta ST along the lovely roads of the Alps. I adored that car - it's everything a hot hatch should be, and it's priced right, too. But when I came home and picked up the Veloster Turbo at the airport, I found myself disappointed. The Ford I drove in Europe was similar to the Hyundai in terms of size, function, equipment and price, but it was far better to drive. To be fair, that car wasn't even out to benchmark when the Veloster Turbo debuted, but my already sour feelings only got worse at that moment.

Hyundai and Rhys Millen reunite, will return to Pikes Peak with new RWD racer, Genesis Coupe

Last September, Hyundai confirmed that it was exiting all of its motorsports programs in North America. That left Rhys Millen Racing without a title sponsor for its Formula Drift and Global RallyCross Championship series challengers. It also looked to have meant the end of a partnership that last year resulted in a record-setting run at Pikes Peak when Rhys Millen established the new benchmark for a run up the Colorado mountain in a production-based race car.
Hyundai clarified that September report by saying it was "reconsidering our continued involvement in Pikes Peak International Hill Climb, having achieved the world record in a Hyundai Genesis Coupe this year." The return is official, with Hyundai saying it is going back to the peak with Millen and two cars, one of them a "purpose-built unlimited class rear-drive," the other being the Hyundai Genesis Coupe-based racer that set last year's record in the time attack two-wheel-drive class.
Hyundai wants to show off the strength of its engineering, so the unlimited car will have something like 900 horsepower and 800 pound-feet of torque while using the production block, cylinder heads, bearings and accessories of its Lambda V6 engine. You can read more about the effort in the press release below, and click the image above for an enlarged view of what's coming.

Is Hyundai's conservative new Sonata struggling out of the gate?

"But so far, Sonata sales are up compared with last year even while we're still ramping up to full speed," - Jim Trainor
According to Reuters, the redesigned-for-2015 Hyundai Sonata is not enjoying the same degree of success in the early going as the previous sixth-gen model, which proved to be one of the most important models in the company's history and ushered in the company's so-called "Fluidic Sculpture" design language that we still see today. Citing a recent review from The New York Times that called the car's more conservative styling "bland" and "boring," Reuters also points to analysts who claim the higher price of the new Sonata, as well as smaller rebates and incentives, are hurting sales. Honda and Toyota both offered anywhere from $600 to $800 more on the hoods of their Accord and Camry sedans last month.