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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai Sonata PHEV will go 27 miles on electric power

The Hyundai Sonata Plug-in Hybrid will have an all-electric range of 27 miles. That will make it the second-highest among US plug-in hybrids, after the Chevrolet Volt. The Volt is technically an extended-range plug-in, according to Chevy, but we feel fine comparing the two here. Either way, the Hyundai beats out the 19-mile all-electric range of Ford's two plug-in hybrids and the paltry 11 miles of the Prius Plug In. The good news is that the Sonata's numbers are a bit better than previously expected. The plug-in hybrid was forecast to be able to go 24 miles on electricity alone. The Sonata PHEV also delivers 202 but, though, as well all know, range drops precipitously if you're shooting to use all of them horses at once. The seventh-generation Sonata body style is also sleeker and delivers better aerodynamics. No word on how much the PHEV will cost yet, but it will go on sale in the US this fall. And while the Sonata PHEV will technically available for Hyundai dealers to stock in all 50 states, if you live outside of California or the nine states that follow its zero-emissions vehicles rules, you will need to special order the vehicle. Based on the US Department of Energy's Fueleconomy.gov site, the Sonata PHEV's miles-per-gallon-equivalent rating of 99 beats out that of the Ford Fusion Energi and C-Max PHEVs but trails the Chevrolet Volt's. Again, the Sonata came in with better numbers than we previously thought, as it was expected to have a 93 MPGe rating. You can read our First Drive of the Sonata Plug-in Hybrid here. Related Video: Featured Gallery 2016 Hyundai Sonata Plug-In Hybrid: First Drive View 20 Photos News Source: US Department of Energy via Hybrid CarsImage Credit: Copyright 2015 Sebastian Blanco/AOL Green Hyundai Hybrid PHEV mpge ev range hyundai sonata plug-in hybrid sonata plug-in hybrid