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Next-gen Hyundai Genesis reveals new skin on 'Ring

The launch of the next-generation Hyundai Genesis is drawing closer and closer, and this latest set of spy shots gives us our best look yet at the Korean automaker's new sedan. Caught testing on the Nürburgring, we're not only getting a better look at the finer details of the Hyundai's exterior, but this set of photos gives us a clear view inside the cockpit, as well.
For its new generation, the Hyundai Genesis appears to be moving a bit more upmarket in terms of materials and layout, with a redesigned steering wheel, gauge cluster and center stack. The current car's analog clock appears to be left intact, smack dab in the middle of the heating and cooling controls, but the rest of the updates look decidedly more modern and, if we're honest, a bit German.
Outside, it's obvious that the new Hyundai will wear a more aggressive front fascia, along with what appears to be a more rakish rear deck. Earlier reports have stated that the next Genesis will be much lighter than the current car, and with a much more sporty tune to the suspension. We'll know more when the car is officially revealed, though it's still unclear exactly when that will be.

Hyundai Veloster Turbo BTR Edition goes demonic at SEMA

Just a few days after Halloween, Blood Type Racing's custom Hyundai Veloster Turbo R-Spec is bringing a demonic look to the SEMA Show in Las Vegas on Nov. 3. This mean little hatchback sports some sinister carbon black paint with crimson accents all around, and a set of red projector headlights top off the devilish details. What's happening under the hood is pretty fiendish, too. The BTR Edition Veloster starts with Hyundai's 1.6-liter four-cylinder, but it's strengthened with parts like forged connecting rods and pistons. The company then adds a high-boost Garrett turbo and retuned ECU. The result is over 500 horsepower to go like a bat out of hell. Beyond the wicked black-and-red aesthetic, Blood Type Racing also fits a carbon-fiber wide body kit, complete with crimson canards at the front corners. Inside, the interior is replaced with a four-point roll cage and racing bucket. The driver can still enjoy some music thanks to a suite of Rockford Fosgate speakers. The Veloster BTR Edition joins a growing slate of custom Hyundais at SEMA this year. In addition to this hellacious hot hatch, there's also a 500-hp Genesis Coupe and a 700-horsepower Tucson. BLOOD TYPE RACING RETURNS TO SEMA, BRINGING ALONG A SINISTER VELOSTER TURBO FOUNTAIN VALLEY, Calif., Oct. 7, 2015 – Blood Type Racing Inc., the renowned Chicago-based tuner known for his extreme take on Korean vehicles, has revealed its Veloster Turbo R-Spec built for SEMA. The BTR Edition Veloster has an evil twist, designed to look as though it just switched over to the dark side. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The vehicle's evil appearance began with a "Carbon Black" paint job, accented with a red racing stripe running from the front splitter up onto the hood. A carbon fiber wide-body kit gives the car a muscular, more aggressive stance, and front-mounted aero canards, front splitter and a rear deck spoiler provide down force at speed. Red accents on the custom SSR three-piece wheels, along with red projector "demon eye" headlamps add a final demonic touch to the vehicle's exterior. Using the Veloster's 1.6-liter "Gamma" four-cylinder as a starting block, BTR added new cylinder sleeves, a high-boost turbocharger from Garrett, and custom connecting rods and pistons.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.