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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Hyundai takes fully autonomous fuel cell vehicles on 70 mph road trip

Hyundai has announced three test vehicles based on its upcoming NEXO fuel cell vehicles, fitted with Level 4 autonomous technology, have completed a trial journey of 118 miles from Seoul to Pyeongchang across the Korean peninsula completely autonomously. It's a world first for fuel cell powered vehicles to reach Level 4 autonomous driving, which translates as "mind off" driving with no driver input needed. One of the interesting things about the NEXO fleet's trial is that it was performed in regular traffic at public highways, at speeds up to nearly 70mph. Earlier autonomous car testing in Korea has been performed on selected sections of road and at lower speeds than the highest allowed Korean highway speed reached in this trial. Hyundai says the test drive included following the traffic's flow, completing lane changes, and even handling motorway toll booths — and that the only human intervention needed was pressing "Cruise" and "Set" buttons on the three cars' steering wheels, to put them in autonomous mode. The NEXO has been designed as a hydrogen fuel cell car from the ground up, instead of the earlier, ICE-based Tucson FCEV. Hyundai claims a target range of 500 miles (NEDC) for the NEXO, for a single, five-minute hydrogen charge, and a system efficiency of 60 percent. On the run to CES from L.A. last month, Hyundai declared a real-world range of 360 miles for the tested NEXO; the 120-kW motor takes the fuel cell crossover to 60 mph in 9.9 seconds. The vehicles used in the South Korean trial use a combination of radar, lidar and cameras to monitor their surroundings, and some of these systems are already used in production Hyundai vehicles. At CES, Hyundai announced its partnership with Aurora Innovation, which is a Silicon Valley startup set up by former Alphabet Inc and Tesla engineers; the autonomous NEXOs are likely to feature Aurora's input. Hyundai sees commercialization of Level 4 vehicles taking place in 2021, though only in what it calls "pilot smart cities," or locations tailored to be connected enough to make the implementation of autonomous tech easier. "Fully" autonomous driving would be at commercial level by 2030. As for the vehicle itself, it features virtual assistant technology that is complemented with noise canceling to further turn the NEXO into a cocoon-like pod; there's also "Home Connect" tech which enables the passengers to use smart home gadgets remotely during their commute. Related Video: