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Genesis luxury sedan range to get its own U.S. dealership network

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand. First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Genesis earlier this month announced the opening of its first headquarters-owned standalone showroom in the Gangnam business district of Seoul, South Korea. The two-story facility flips the script on typical dealerships by limiting exposure to the products from the outside "to maximize a private and personal setting that enhances the interaction between the customer and the product." The showroom also incorporates the brand's scent and sound, and it features a private Launch Bay for test drives and engagement with the vehicles via the virtual reality-based Genesis Virtual Guide. Hyundai launched Genesis as its standalone luxury nameplate in December 2015, though the Genesis had been a Hyundai sedan model name for several years prior. At the time, it said it planned six models by 2020. Most recently, we heard that Genesis is planning a third crossover for 2021, plus its long-planned electric car in the same year. Sales of its G80, G80 Sport and G90 in the U.S. nudged above 20,000 last year. It recently launched the G70, an entry-level compact sedan.Related Video:

Hyundai, Kia expanding plug-in vehicle line-up in Korea

Hyundai is shedding a bit of light on its electric vehicle plans. About time, too, since the company has spend a long period being quite vague about plugging in while touting its hydrogen plans. The Hyundai and Kia brands will both release their first plug-in hybrid vehicles next year in Korea; an all-electric version of the Kia Soul will roll out in May of this year and a mid-size electric vehicle will be launched as early as next year. Test versions of the Hyundai i10 electric vehicle have been on Korean roads since first being used at the G20 summit in Seoul in 2010. There have been hints about an electrified Hyundai coming to America, and at the Washington Auto Show last week, Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America told AutoblogGreen that a new EV will be coming to the US market sometime within the next three years. A Hyundai executive told Korean national daily The Chosunilbo that the company will be significantly increasing its investment in hybrids and EVs to roll out a few eco-friendly models starting in 2015. It's hard to say which of these might come to the US market – a new LF Sonata will be coming out in both a regular gasoline and hybrid system in Korea; the US already has the Sonata Hybrid for sale. As for plug-in hybrids, Hyundai said that there will be both Sonata and Kia K5 (Optima) models coming out next year. These will also be the first-ever plug-in hybrids in the Korean market. Featured Gallery 2012 Hyundai Sonata Hybrid View 13 Photos News Source: The Chosunilbo Green Hyundai Kia Electric Hybrid Hydrogen Cars PHEV

2019 Hyundai Veloster N First Drive Review | Naughty and Nice

NuRBURGRING, Germany — The N in the 2019 Hyundai Veloster N's name supposedly represents Hyundai's R&D base back in Namyang. For the excuse to visit Germany I'm glad N also stands for Nurburgring, the track on which it was honed and symbolic of the car enthusiast culture it wants a piece of. Because here in the Eifel mountains it feels like a permanent party for gearheads. The parking lot where you access the Nordschleife for the legendary "tourist laps" is buzzing with cars from every corner of Europe. The air around the track is thick with barbecue smoke, hot brakes and adrenaline, high-performance engines echoing across the rolling landscape long after the track has shut down for the day. It's a heady atmosphere, and exactly the spirit Hyundai wants to capture for an American audience in the Veloster N. The man tasked with doing that is Albert Biermann, recruited from an equivalent job at BMW M for his instinctive understanding of what enthusiast drivers want. Proof of that is evident in the number of M2s and M3s you see pounding the Nordschleife tourist sessions. Hyundai is clearly hoping he can channel that expertise into its own products. He makes the right noises about the brand's home being in Korea, but on a sunny evening in the German countryside with a pilsner in hand, it's clear this is his comfort zone and N most definitely stands for Nurburgring. Next day we're out on the track itself, the exit from the pit lane so abrupt I've barely selected second gear before filtering out onto the Nordschleife. I've bagged first place in the train of cars behind an instructor in an i30 N, the Elantra GT relative that launched the performance brand to the European market last year to critical acclaim. And I'm determined to make him work for his lunch. They might have a different look and distinct chassis tuning, but the i30 N and its Veloster cousin are pretty much interchangeable in terms of hardware. Like all N products, the Veloster N will be manual-transmission only for the near future, partly out of deference to enthusiasts and partly out of lack of a suitable in-house gearbox. And they have the same 2.0-liter twin-scroll turbocharged engine driving the front wheels with 275 horsepower and 260 pound-feet of torque. That's a big jump from the 201-hp, 1.6-liter Veloster Turbo Ultimate and puts it square between the Golf GTI and all-wheel-drive R, which is no accident given Volkswagen's performance products are the benchmark Hyundai needs to exceed.