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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Recharge Wrap-up: Hydrogen Hyundais and Tesla tax breaks

The 70 Hyundai Tucson Fuel Cells owned by customers in southern California have driven a cumulative 475,000 miles. "Over the past year, Hyundai's Tucson Fuel Cell owners are showing the world today that this technology represents the next generation of zero-emissions transportation," says Hyundai's Mike O'Brien. "Building momentum for fuel cell vehicles and their real-world applications, these customers are sharing their experiences of how the Tucson fits seamlessly into their daily lives." A new video from Hyundai shares the story of a year of ownership for one such customer. Dave Uselton took delivery of his Hyundai Tucson Fuel Cell in June of 2014. Other drivers' experiences have been shared in video on a dedicated website. See the video above, and read more in the press release below. The first of 200 fast charging stations as part of France's Corri-Door project are now operational. The Corri-Door project aims to have all 200 charging points installed by December 2015. The universal chargers can quick charge an electric vehicle to 80 percent in just 30 minutes. The first two are now online at the Bosgouet Nord (A13) and Tardenois Nord (A4) service stations. The chargers will be installed along major motorways throughout France at intervals of about 50 miles. Read more in the press release from Renault. California may give Tesla $15 million in tax cuts in exchange for jobs. After losing out on having the state be home to the Gigafactory, Governor Jerry Brown's GO-Biz agency is proposing the tax cuts in order for Tesla to buy equipment and property and create 4,400 jobs in California. In all, GO-Biz is proposing $49.5 million in tax relief to California companies in return for 11,000 new jobs. Last year, California lost out on the Gigafactory when Nevada offered $1.3 billion in tax breaks — an amount Governor Brown said would be unfair to taxpayers. Read more from CBS Sacramento.

2017 Hyundai Equus spied testing in the Arctic Circle

The camouflaged next-generation Hyundai Equus has been picked off everywhere from South Korea to Colorado to Sweden, and our spy shooters caught it again in the Arctic Circle. The second generation, unveiled in 2010, continued to raise the luxury tide for the brand and it looks like the third generation will do the same again. Outside we predict another evolution of the brand's Fluidic Sculpture design under the eye of head designer Peter Schreyer, but this version will go in a direction that looks like it will be known only by its details; the side window opening, at least, has gone totally conservative, but we're told the are some very slick headlights up front and a "chrome-rich front fascia." Underneath, it will lose weight by being built on a lightweight derivation of the current BH platform that includes more high-strength steel and aluminum. The 5.0-liter V8 will get more power and better fuel economy, and rumors are that the 3.3-liter V6 could eventually play a role here with some forced induction assistance. An eight-speed transmission might come with its launch next year, but a ten-speed transmission is on the way, working in RWD and AWD guises. Related Video: