2016 Hyundai Veloster Turbo 6at on 2040-cars

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Ioniq Unlimited is Hyundai's way to get Millennials to subscribe to a car

Let's state at the outset that a lot of the questions you're going to have about the new Ioniq Unlimited vehicle subscription program from Hyundai will not be answered in this post. This isn't because we didn't ask - we did - but because Hyundai is holding on to those details until some time after the service starts, which will be some time after the first of the year. If we had to guess, we'll get the information we seek at CES in early January. But, hey, we're getting ahead of ourselves. What is Ioniq Unlimited, anyway? It's a subscription service for the all-electric version of the Ioniq. Available only in California (during the pilot program, anyway), Ioniq Unlimited is an Internet-based way to get yourself a 2017 Ionic Electric. There are no negotiations, just a single price that you pay every month. That price includes all sorts of things: registration and Doc fees, recharging fees, unlimited mileage, and scheduled maintenance. Oh, and there's no down payment. Hyundai vice president of corporate and product planning, Mike O'Brien, told AutoblogGreen that the idea here is to appeal to millennials, who like to keep their transactions simple. Sign once, pay once, be done. Hyundai is trying to, "make car ownership as easy as owning a phone," O'Brien said. Maybe that's why the subscription terms are 24 and 36 months. O'Brien would not say if people could cancel early. As for the price, all he would say is that it will be, "very competitive." Yeah, we want more information, too. Whatever they cost, the subscriptions will be good for Hyundai, too, since the cars will be treated like leased vehicles (and thus owned by Hyundai's captive leasing program) and totally counted in the company's CAFE numbers. We'll have more details, well, whenever Hyundai feels like it's time to share. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

2013 Hyundai Santa Fe

Standing Out In A Segment Of Me-Too Crossovers
This may sound strange, but bear with us - there is indeed a point to this little exercise. Okay, ready? We'd like you to close your eyes and imagine a crossover. Any modern crossover is fine.
Done? Good. Recall what you saw in your mind's eye. What did it look like? Did it have a somewhat aggressive shape - an upright greenhouse, pronounced wheel wells with some type of body cladding, a bold grille up front bracketed by large headlamps and hulking bodysides with a bit of visual flair provided by creases or rising shoulder lines? Did it sit jacked up a tad on oversized alloy wheels, distancing itself from any thoughts of mere station wagons? Yep, that was a crossover all right.

2018 Hyundai Kona Iron Man Edition is way more subtle than the Ant-Man Veloster

Update: A representative from Hyundai has told us that the Iron Man Edition Kona will only be offered with the 1.6-liter turbocharged engine, but can be had with either front- or all-wheel drive. The text has been updated to reflect this. Following Hyundai's collaboration on developing a frankly garish Veloster for Ant-Man and The Wasp, the company is teaming up with Marvel once again to launch a special edition of the 2018 Hyundai Kona compact crossover SUV. This one is themed after superhero Iron Man, and unlike the Veloster, this car is actually available to purchase. It's a little odd to see a car that's not an Audi used to go with Iron Man, but Hyundai has done a lot to get the Kona Iron Man-ready. The upper daytime running lights have been adjusted in design and color to more closely match the glowing eyes of Iron Man's mask. The hood has also been redesigned with an insert that looks like a heat extractor vent, but is just a red plastic piece. The whole car is painted matte black with a metallic red roof and matching accents all over the exterior. The roof gets a giant Iron Man mask decal, too. On the sides there are badges of his mask on the fenders and on the wheel center caps. The rear doors get Stark Industries logo decals. The inside hasn't been left out either. It appears to be the interior found on the lime green Limited and above trim levels, but instead of lime accents, there are even more red ones. Tony Stark's (Iron Man's not-so-secret identity) signature is found on the dashboard. The gauges have custom graphics themed around Iron Man, including a custom design for the heads-up display. On a side note, the Hyundai Kona Iron Man Edition is not the first superhero-themed car available to the public, nor is it the first Iron Man car. Jeep previously had a special edition Renegade for the Batman vs. Superman movie. And while it wasn't the Iron Man superhero, Isuzu had a special edition Vehicross for the Iron Man Triathlon event. The Hyundai Kona Iron Man Edition goes on sale in the first quarter of 2019, and it will be a limited-production vehicle. Pricing hasn't been announced yet, but a Hyundai representative told us what will power it. It won't get the the entry-level Kona's a naturally aspirated 2.0-liter four-cylinder making 147 horsepower, but rather the turbocharged 1.6-liter four-cylinder making 175 horsepower. It will also be available in either front- or all-wheel-drive versions.