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2018 Hyundai Elantra Buying Guide | Questions answered about a popular compact sedan

The Hyundai Elantra is a sensible small sedan that scores big when it comes to overall value and safety. But the 2018 Elantra won't get any pulses racing when it comes to driving excitement, or a look-at-me exterior. Rivals like the Honda Civic and Mazda3 are simply more fun to drive, and the Civic in particular stands out with racy looks, but it's worth noting that the newer Elantra has made great strides in refinement and comfort compared to its predecessor. Hyundai also offers the Elantra GT, a handy – and handsome – four-door hatchback. Since it was significantly updated for the 2017 model year, the 2018 Elantra receives only minor changes, focused primarily on available options on specific trim levels. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Hyundai Elantra, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Elantra. Is the 2018 Hyundai Elantra Safe? The National Highway Traffic Safety Administration gives the 2018 Hyundai Elantra an overall crash-test rating of four stars. In every crash test, the latest Elantra scored a four-star rating, though the NHTSA results do mention that rear passenger safety was compromised in the side barrier crash test. According to the NHTSA, this "simulates an intersection collision between a standing vehicle and moving barrier at 38.5 mph." During this test, the interior door panel intruded into the passenger compartment, raising the risk that a rear occupant could be injured – though the four-star rating remained. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, has given the 2018 Hyundai Elantra its "Top Safety Pick+" award, the highest rating available. The Elantra earned a "superior" rating for front crash prevention, along with "good" ratings in all but one of the IIHS' crash tests. Front passenger protection in the notoriously demanding small overlap test was deemed "acceptable." The Elantra also scored an "acceptable" rating for its LATCH anchors for child seats. Headlight performance, meanwhile, received a "good" rating.

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.