2014 Hyundai Veloster Turbo R-spec on 2040-cars

Auto blog

Hyundai spotted testing Prius-style hybrid

The Toyota Prius has become an automotive icon – maybe less so among actual automotive enthusiasts than with the public at large – to the extent that most anyone on the street would recognize its five-door hatchback form and immediately identify it as a hybrid. Little wonder that Honda tried to emulate it with the second-gen Insight, but while that didn't work out so well for Honda, it looks like Hyundai is preparing to go down the same road with a dedicated hybrid of its own. Our paparazzi on the ground in the Arctic Circle have spotted this protoytpe and tell us what we're looking at is a new Prius-fighter from the Korean automaker. Snapped up high on a transporter truck, you can see the orange high-voltage cables underneath and a label with the letters AE HEV – the latter standing, of course, for Hybrid Electric Vehicle. We wouldn't be surprised if the AE stood for Advanced Experimental or Alternative Energy or something of the sort. Tipped to be based on the same platform as the next-generation Elantra, the new Hyundai hybrid is said to pack a 1.6-liter inline-four working in parallel with an electric motor juiced by a lithium-ion battery pack. It's expected to begin production in the second half of 2016, with a plug-in and possibly other variants to follow a year to a year and a half after its initial launch.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Recharge Wrap-up: Alguersuari out for Formula E season 2, hydrogen range test video

A pair of hydrogen proponents drove a Hyundai Tucson Fuel Cell 1,480.73 miles in 24 hours. Arnt-Goran Hartvig and Marius Bornstein, nicknamed The Viking and The Scientist, drove a 186-mile route in Germany repeatedly as many times as they could over the course of a full day to set the distance record. The advantage of short refueling times for the hydrogen vehicle helped the duo spend more time on the road. See the video above, and read more from Hybrid Cars. Jaime Alguersuari will miss the second season of Formula E. His license was suspended after fainting at the end of the Moscow ePrix, and he is still waiting for a diagnosis. "During the month of July I underwent several tests for which there has not been a medical resolution and I am still waiting for the final diagnosis," says Alguersuari. "For this reason I need to announce that, unfortunately, I will not be able to take part in the FIA Formula E Championship for the 2015/16 season with my team DS Virgin Racing." The former Formula 1 driver will make an announcement about his future in September. Read more at Autosport. Jeb Bush has come out against the Renewable Fuel Standard. In an interview in an Iowa Falls Dairy Queen, the Republican presidential hopeful gave his opinion about the ethanol mandate. "The best way to get to energy security, in my mind, is letting the markets work," says Bush. "So the RFS has had great success, and over a period of time I think it has to be phased out." Ditching the ethanol mandate could hurt Bush in the important corn-growing state of Iowa, though he thinks his record as Florida governor will help his status with voters. Read more at Grist, and from KCCI.