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Hyundai Tucson Fuel Cell gets massive 43% price cut in South Korea

Hyundai is soldiering on with its fuel-cell-powered Tucson, ordering an enormous cut in the zero-emission CUV's price in the company's home market. The 43-percent reduction, when combined with subsidies from the South Korean government, brings the cost of entry to a still-lofty $54,000, Ward's reports. While that's undeniably a lot of money, we need to explain just how wildly expensive the Tucson FCV was in the first place. Hyundai trimmed a total of $67,000 from the $144,000 starting price. Even with some very significant – and not unusual – subsidies, the fuel-cell model still cost $86,000. Considering where things started from, $54K seems like a relative bargain. Beyond South Korea, Hyundai is expected to announce some sort of price cut in Europe, where the Tucson is marketed as the ix35 FCV, but it's unclear at this point if the Euro model's price tag will get such a dramatic reduction. We haven't heard of any changes to the cost of the lease-only North American-market Tucson FCV, which is currently available in California for $499 per month with $2,999 down. Related Video: Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Ward's Auto Green Hyundai Alternative Fuels Crossover Hydrogen Cars hyundai tucson fcv hyundai ix35

Next-gen Hyundai Genesis reveals new skin on 'Ring

The launch of the next-generation Hyundai Genesis is drawing closer and closer, and this latest set of spy shots gives us our best look yet at the Korean automaker's new sedan. Caught testing on the Nürburgring, we're not only getting a better look at the finer details of the Hyundai's exterior, but this set of photos gives us a clear view inside the cockpit, as well.
For its new generation, the Hyundai Genesis appears to be moving a bit more upmarket in terms of materials and layout, with a redesigned steering wheel, gauge cluster and center stack. The current car's analog clock appears to be left intact, smack dab in the middle of the heating and cooling controls, but the rest of the updates look decidedly more modern and, if we're honest, a bit German.
Outside, it's obvious that the new Hyundai will wear a more aggressive front fascia, along with what appears to be a more rakish rear deck. Earlier reports have stated that the next Genesis will be much lighter than the current car, and with a much more sporty tune to the suspension. We'll know more when the car is officially revealed, though it's still unclear exactly when that will be.

2015 Hyundai Genesis priced from $38,000*

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.
If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).
Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.