2014 Hyundai Veloster Turbo on 2040-cars

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Hyundai Genesis Coupe spotted with rumors of a V8 underhood

Our spy shooters have captured a Hyundai Genesis Coupe mule testing in Sweden. This is merely the current body cut-and-pasted to fit new internals, so don't be disappointed by its looks; we're looking forward to inspiration from the HCD-9 and perhaps grand touring inclinations on the production car whenever it appears. The photographers said they noticed the hood's been modified, perhaps to clear the 5.0-liter V8 from the Genesis sedan. That engine would be part of the plan to push further upscale said to be planned for the Genesis Coupe, along with the fender arch cutouts on this mule that push the wheels to the corners for a longer wheelbase that will make more room for passengers. Rumor has been that the next car will do a much better job of swallowing four adults. The company's HTRAC all-wheel drive is expected to be an option, Hyundai having said five years ago that the feature is being engineered into the Genesis family platform. A reveal probably won't come until sometime in 2016.

2015 Hyundai Genesis

Hyundai grabbed our attention with its first-generation Genesis. Now, with this second-gen model, the company's job is to keep it. The 2015 Genesis, known internally as "DH," wisely follows in the footsteps of its predecessor, a model that showed the automaker's naked ambition, putting it on the map of not just bargain hunters, but the upwardly mobile, too.
The outgoing Genesis proved Hyundai was capable of producing a premium car of superior quality, complete with a plush interior, handsome looks and a relatively sporty driving demeanor, all for the sort of cut-rate price the brand built its reputation on. The first Genesis worked wonders for expanding Hyundai's allure, opening it up to all kinds of new car shoppers who previously wouldn't have given its other models a second glance.

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury