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Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

Hyundai could eventually get a bespoke N performance model

Hyundai's N Performance division seems to have a few tricks up its proverbial sleeve, with a performance version of the Tucson crossover reportedly under development and the sub-brand toying with a 247-horsepower version of the Kona. Now comes word that N could eventually develop its own standalone performance model. N Performance division boss Albert Biermann tells Top Gear he's enjoying far more freedom to develop hot cars than he did at his former employer, BMW. And that includes the possibility of a bespoke N model that isn't based on an existing, hotted-up nameplate. Biermann tells Top Gear, "We have been working on this. Like the Racing Midship, which we've done three versions of. We are still working on these cars, trying different things. Maybe someday we will have such a car. There is no decision yet, but it could happen." The Racing Midship is the full name of the mid-engine RM concepts Hyundai has developed as both the Veloster RM and RM15, both based on the Veloster hatchback. The latter was built around an aluminum space frame and fitted with carbon fiber panels, with a 2.0-liter turbocharged four-cylinder doing 296 horsepower. Biermann says a bespoke N sports car is likely a ways off, however, saying Hyundai needs to give its dealer network time to get accustomed to the idea of performance cars. His team also works on products by stablemates Kia and Genesis, so it's possible we could see performance versions make their way into those brands as well. For now, the 271-horsepower i30 N, which isn't sold here in the U.S., is the first N model, with the 275-hp Veloster N hitting dealerships late in 2018. Spy shots also captured a heavily camouflaged i30 N fastback earlier this year. Then there are the Tucson N and the Kona N mule prototype to show to Hyundai brass for possible production. So it sounds like it's going to be fun to watch this performance sub-brand unfurl its wings. Related Video: News Source: Top GearImage Credit: Drew Phillips Hyundai Hatchback Performance Hyundai N hyundai veloster n albert biermann hyundai i30 n

China, meet Hyundai's new Mistra sedan

If there was no Hyundai badge, the front end styling of the Korean automaker's new China-only Mistra sedan could have fooled us into thinking it was a refreshed Nissan Altima. Walk around for profile and rear-end views, and we can see more than a bit of Azera in the newest Hyundai, too.
But the Mistra is indeed made for the Chinese market, Carscoops reports, and with a 185.6-inch length, 109.1-inch wheelbase and 71.7-inch width, in size it slots right between the Elantra and Sonata sedans. On the outside, the Mistra maintains Hyundai design cues but loses some of the swoopy styling employed on the Elantra and Sonata for more straight lines and angles.
The Mistra carries its more-restrained-than-Sonata looks to the interior, where occupants will be pleased to find brushed aluminum-look accents on the dashboard, some nice-looking wood trim (if that's your thing) and an easy-to-read instrument cluster with a digital center readout, similar to that in the Genesis sedan.