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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

The Ceiling Is the Roof: Hyundai Santa Fe Cabriolet opens a sky of possibilities

The Nissan CrossCabriolet might be a relic of the past, but its spirit continues to live on each and every time another manufacture builds a convertible SUV. It's a memory that just won't go away, no matter how much everybody tries. This time, it's Hyundai Australia that sent an out-of-the-blue reminder, showing off a chopped version of its new Santa Fe three-row utility vehicle. The totally revamped Santa Fe debuted earlier this year and is starting to hit public roads with a much more aggressive and stylized exterior. One feature not on the order sheets, however, is a convertible top. That's because this is a one-off project car that is not legal to drive on normal streets. This specific Santa Fe started its life as a pre-production ride used only for promotional purposes. The roof was removed for better access to take top-down photos of the interior, and this particular Santa Fe was set to be crushed at a later time. However, auto publication CarAdvice found out about the peculiarity and finessed Hyundai into offering a test drive on a private closed circuit. Any impressions are for naught, however, considering the vehicle is not headed for production, and this Santa Fe was not set up to be driven. That means the Land Rover Evoque remains the only drop-top high-top vehicle that is currently available for purchase. As a manufacturer that strictly makes utility vehicles, Land Rover is okay with creating SUVs with less practicality, like the convertible Evoque and the coupe-like Velar, to offer some variety. Or, for those feeling frisky, CrossCabriolets can easily be found for less than $20,000. The choice is yours. Related Video:

Sunday Drive: An automotive flavor for every taste

Last week was flush with interesting new vehicle debuts, led by the new 2019 Hyundai Santa Fe. This crossover is entering straight into the heart of one of the world's most competitive automotive segments, and it's doing so with a fresh sense of style and a brace of new technologies. Our readers are clearly intrigued – the Santa Fe was the biggest news story of the last week on these online pages. It's fitting that a crossover generated a lot more interest than a traditional wagon, though we don't really have to be happy about it. Still, the completely new, fully redesigned Volvo V60 is worth taking another look at. First of all, it's pretty, in a traditionally Scandinavian way. Second, it's quick, with a 0-60 time of as little as 4.8 seconds. And finally, it's practical, with all kinds of room for cargo without the dynamic penalties of an unnecessary lift kit. Moving on from new vehicle debuts, we took another long look at the Honda Ridgeline. It's definitely a non-conformist pickup truck, based not on a body-on-frame platform but on a more carlike unibody design. That means it can't tow as much as some other trucks, but it also means the Ridgeline drives better than any of its more truckish competitors. It's the Swiss army knife of pickup trucks. Rounding out our coverage from last week are three sets of spy photos, each showing the interior of a hotly anticipated new model. One is a truck, one is a crossover, and the last is a sportscar. All of them are worth another look. As always, stay tuned to Autoblog this week for all the most important news in the automotive world. 2019 Hyundai Santa Fe unveiled 2019 Volvo V60 | Sleek, swift new twist on the Swedish wagon 2018 Honda Ridgeline | Pocketknife pickup is up for anything 2019 GMC Sierra interior looks just like the Silverado's 2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel 2020 Porsche 911 992 spy shots show interior and manual transmission Cadillac GMC Honda Hyundai Porsche Volvo Truck Crossover Wagon Luxury Performance Sedan hyundai santa fe