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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai partners with tech startup Smartcar to expand mobility apps

A new technology partnership between Hyundai and a Silicon Valley startup will expand the automaker's connected-car service offerings on its 2018 model-year vehicles, making it possible for owners to do everything from getting their car washed and detailed to fueling up, all without having to actually be there for it. Hyundai announced the partnership with technology startup Smartcar (not to be confused with the automaker) at the L.A. Auto Show to launch its Blue Link All-Access program. The platform aims to give Hyundai owners access to a broad array of new third-party connected-car applications, similar to how users download apps for mobile devices, by giving Smartcar access to its API. That means the automaker can offer new services more quickly, since it won't have to do a separate new integration for every new connected-car service, said Manish Mehrotra, Hyundai Motor America's director of digital business planning and connected operations. "We will develop Blue Link not as standalone system, but as an open platform that can seamlessly integrate the best ideas from inside and outside the company," Mehrotra said. App developers will work with Smartcar, based in Mountain View, Calif., as the single point of integration. Hyundai's Blue Link platform already had allowed owners to do things like sync addresses from their phones to their in-vehicle navigation systems via voice command, start and warm up the car remotely, and locate the vehicle when the driver forgets where he parked it. The new service will be offered on every 2018 model-year Hyundai free of charge for the first three years of ownership. Hyundai also announced a new pilot program in Southern California with an Orange County startup called Washos, which offers mobile car washing and detailing. Other time-saving existing or future applications include being able to get your dry cleaning or groceries delivered to your car while at work. Because the future is going to be BUSY. As further evidence of what he called "our deepening relationships with the technology community," Mehrotra also discussed the recent launch of Cradle, Hyundai's new venture-capital arm.

Redesigned 2018 Hyundai Sonata Hybrid and PHEV revealed in Chicago

The refreshed 2018 Hyundai Sonata Hybrid and PHEV have been revealed at the 2018 Chicago Auto Show. While the updates are subtle, it's enough to breathe a little life into an underappreciated member of the Sonata clan. Like the rest of that clan, the fascias front and back have been redesigned. The grille in particular looks considerably more shapely and modern than the outgoing 2016 model's rather plain, Audi-aping unit. The fog light recesses are much more aggressive, better complimenting the headlights, which are new LED units. New wheel designs top off the exterior changes. It's all fairly handsome in toto. Inside, there's a new steering wheel, and behind that a revised instrument cluster. The infotainment system is upgraded with new nav overhead perspective features, and there's a Qi charging pad if you option the nav as well. Safety is a big part of this refresh: blind-spot warning, rear cross-traffic alert, and lane change assist are now standard. Automatic emergency braking and lane keep assist are also new options for these two cars. The gasoline-electric powertrains are unchanged. The Hybrid's 193-horsepower-combined electric and gas motor output remains the same. That includes a 2.0-liter gas engine, a 38-kW electric motor mounted in the transmission, and a 1.76-kWh battery pack in the trunk. The PHEV gets a bigger 9.8-kWh battery for up to 27 miles of electric range. With the larger 50-kW motor, the PHEV combined horsepower rating swells to 202. Like every other 2018 Sonata, however, the suspension and steering have been revised. The front roll bar has been stiffened, the steering assistance has been recalibrated, and the rear trailing arms have been fitted with new bushings. As we discovered in our 2018 Hyundai Sonata Sport quick spin review, these changes make a surprisingly significant difference in the way this midsize sedan drives. One would assume the improvements to the hybrid models' vehicle dynamics would be comparable. The PHEV will only be sent to dealers in certain states: California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island and Vermont. If you want a PHEV in another state, your dealer can order one – so technically it's available in all 50 states, if you're patient. Hybrids are available now-ish, and PHEVs will be available in the second quarter of this year. Related Video: