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Hyundai ups price of 2014 Sonata Hybrid slightly to $26,000

Hyundai is hoping prospective car buyers won't quibble with a 1.3 percent price hike for its Sonata Hybrid this year. Heck, the South Korean automaker brought the price down a year ago, so everyone's theoretically almost even. Or so they hope. Hyundai is boosting the base MSRP on the 2014 hybrid sedan by $350 to an even $26,000, with the top-of-the-line version now priced at $30,750. The company's probably feeling pretty confident after coming off its best sales year ever in the US. Last year, Hyundai boosted unit sales by 2.5 percent to almost 720,800 units domestically. Oddly, Sonata sales fell enough last year for Elantra to become Hyundai's new best-selling model in the US. And the company doesn't break out sales of the Sonata Hybrid (don't feel bad, sister company Kia doesn't break out hybrid sales figures for its twin Optima either). A year ago - and after a very public lowering of fuel economy numbers - Hyundai increasing the Sonata Hybrid's fuel efficiency while cutting its price, and even arranged for bigger cargo space to boot. Specifically, the 2013 model-year Sonata Hybrid increased fuel efficiency to a 36/40/38 miles per gallon split while cutting its price by $200 to a base MSRP of $25,650. Check out Hyundai's press release on the 2014 Sonata Hybrid below. 2014 Sonata Hybrid Refreshes Interior With New Standard Premium Features and Maximizes Electric-Only Driving Efficiency Hyundai Continues Industry-Exclusive Hybrid Lifetime Battery Warranty FOUNTAIN VALLEY, Calif., March 4, 2014 /PRNewswire/ -- Hyundai Motor America has announced pricing for the 2014 Sonata Hybrid, starting at $26,000 for the extraordinarily well-equipped Sonata Hybrid and $30,750 for the range-topping Sonata Hybrid Limited. Hyundai Motor America will continue to offer an industry-exclusive Hybrid Lifetime Battery Warranty on the 2014 Sonata Hybrid. 2014 SONATA HYBRID PRICING Model Engine Transmission MSRP Sonata Hybrid 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $26,000 Sonata Hybrid Limited 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $30,750 Freight Charges for the 2014MY Sonata Hybrid are $810 and not included in the prices above. The 2014 Sonata Hybrid continues to demonstrate Hyundai's commitment to innovation with its advanced Hybrid Blue Drive architecture, which features a powerful 35 kW electric motor, 47 kW Lithium Polymer battery pack and an optimized hybrid operating strategy.

Next Hyundai Genesis to get HTRAC all-wheel drive

Hyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.
Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."
No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.

Genesis teases future large SUV with GV80 concept

After years of rumors that Genesis would add an SUV to its lineup, Hyundai's in-house luxury brand unveiled the GV80 concept at the New York Auto Show Wednesday. Genesis didn't reveal key details of the concept, such as its dimensions and whether it would fit three rows, but prior intel suggests a Genesis SUV would be a little larger than a Jeep Grand Cherokee and a little more expensive. However, the press release does establish three facts: opulence abounds, the high-rider previews the brand's future design language, and a hydrogen fuel cell powers the GV80 – conceptually, at least. The overall shape – dressed in a "bespoke Ice Granite finish" – seems a touch common, although we must note that numerous players already crowd the large luxury SUV field. To give the GV80 a unique identity, Luc Donckerwolke, head of Genesis design, tapped the arsenal of luxury and detailing he amassed during stints at Lamborghini and Bentley. Genesis' trademark crest grille gets filled with diamond mesh, and sits in a contoured channel that defines a spine running the length of the SUV. The quad headlights are nothing more than four swept-back slits. Along the sides, 23-inch wheels frame a deep vent carved into the bodywork, while the mesh pattern in the five-spoke alloys matches the trussed B- and C-pillars. In back, thin, fiber-optic taillights emphasize width and stylized vents in the lower fascia cool the powertrain. The interior puts on the real show. An analog speedometer jazzes up the digital dash cluster, the driver's display flowing into a curved, 22-inch OLED screen set atop the "bridge" instrument panel. The display's two zones serve driver and passenger separately. The driver can use the glass touchpad multi-function controller and knurled metal wheel to toggle through functions, and the passenger taps the metal pinstripes set into the ash wood console and center tunnel. That tunnel runs the length of the cabin, creating four distinct seating areas. Rear-seat passengers can also touch the metal stripes to control seatback screens. Many cows died to create the interior ambiance, with smooth and quilted-diamond-stitched leather everywhere. Suede, polished aluminum, and slate ash wood provide contrasts from the dash to the cargo area. The GV80's "advanced plug-in hydrogen fuel cell" specs remain a mystery, but it might not be an empty tease. Two years ago, Hyundai showed off the Intrado compact CUV concept at the Geneva Motor Show.