2012 Hyundai Veloster Base on 2040-cars

Auto blog

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

Hyundai Sonata PHEV may be a game (and mind) changer

If you really, really want to consume volts instead of fuel on your way to work, school or shopping, you currently have just three options: pure EV, hydrogen fuel cell, or plug-in hybrid EV. Much as we love them, we all know the disadvantages of BEVs: high prices due to high battery cost (even though subsidized by their makers), limited range and long recharges. Yes, I know: six-figure (giant-battery) Teslas can deliver a couple hundred miles and Supercharge to ~80 percent in 10 minutes. But few of us can afford one of those, Tesla's high-voltage chargers are hardly as plentiful as gas stations, and even 10 minutes is a meaningful chunk out of a busy day. Also, good luck finding a Tesla dealership to fix whatever goes wrong (other than downloadable software updates) when it inevitably does. There still aren't any. Even more expensive, still rare as honest politicians, and much more challenging to refuel are FCEVs. You can lease one from Honda or Hyundai, and maybe soon Toyota, provided you live in Southern California and have ample disposable income. But you'd best limit your driving to within 100 miles or so of the small (but growing) number of hydrogen fueling stations in that state if you don't want to complete your trip on the back of a flatbed. That leaves PHEVs as the only reasonably affordable, practical choice. Yes, you can operate a conventional parallel hybrid in EV mode...for a mile or so at creep-along speeds. But if your mission is getting to work, school or the mall (and maybe back) most days without burning any fuel – while basking in the security of having a range-extender in reserve when you need it – your choices are extended-range EVs. That means the Chevrolet Volt, Cadillac ELR or a BMW i3 with the optional range-extender engine, and plug-in parallel hybrids. Regular readers know that, except for their high prices, I'm partial to EREVs. They are series hybrids whose small, fuel-efficient engines don't even start (except in certain rare, extreme conditions) until their batteries are spent. That means you can drive 30-40 (Volt, ELR) or 70-80 miles (i3) without consuming a drop of fuel. And until now, I've been fairly skeptical of plug-in versions of conventional parallel hybrids. Why?

2016 Hyundai Sonata Hybrid starts at $26,825

The pieces are coming together for exactly what's on offer in the 2016 Hyundai Sonata Hybrids. We were able to drive the regular gas-electric and plug-in hybrid versions and were impressed with the feel behind the wheel, but before you know the price, it's tough to tell if the car makes any real sense. While the price for the PHEV is still shrouded in mystery, we at least now know how much it'll cost for the non-plug Sonata hybrid: $26,825, including $825 for destination. That's the same as the 2015 hybrid model. For comparison, the 2016 Ford Fusion Hybrid starts at $25,675 and the 2015 Honda Accord Hybrid comes in at $30,125. That's the base cost, which gets you the cloth interior and projector headlights. The 2016 Sonata Hybrid Limited starts at $30,100 ($900 more than before), which ups the 16-inch alloy wheels to 17-inch alloys and magically turns the interior to leather and the headlights to HID Xenon. If you want 60/40 split-folding rear seats, you'll need to opt for the Limited version. You can also tack on the Limited Ultimate Package for $4,500. The Limited Ultimate Package further improves the car's safety (with lane departure warning and forward collision warning) and sound (with the Infinity premium audio system). The LUP also adds a panoramic sunroof and an eight-inch nav system. Overall, there are seven exterior colors and five interior options. The PHEV price has not yet been announced, but whatever it is, Hyundai has said it expects the car to qualify for a $4,919 tax credit from the federal government. Related Video: Featured Gallery 2016 Hyundai Sonata Hybrid: First Drive View 25 Photos News Source: HyundaiImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Hyundai Hybrid Sedan