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Hyundai reveals all-new Sonata in South Korea

We've seen the spy shots. We've seen the teasers. We've even seen the finished product uncovered in its home market. But now Hyundai has officially taken the wraps off its new Sonata, consistently one of its top sellers in North America that was surpassed only recently in the sales charts by the smaller, cheaper and slightly newer Elantra. It's Hyundai's challenger to the likes of the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion et al, which makes it a vital debut not only for Hyundai but for anyone in the market for a mid-size family sedan - and that's one of the biggest markets of all.
Set to be revealed at the New York Auto Show in a matter of mere weeks, the all-new 2015 Hyundai Sonata you see here is the latest representation of a more toned-down family design language which Hyundai calls Fluidic Sculpture 2.0, following the lead set by the new Genesis and away from the swoopy and sharply creased styling of the successful but stylistically divisive model it replaces. A good inch longer and wider than the outgoing Sonata, the new model is also over a third more rigid, thanks in no small part to the use of high-strength steel that now composes over half of the body's construction.
The all-new 2015 Hyundai Sonata follows the lead set by the new Genesis and away from the swoopy and sharply creased styling of the model it replaces.

2015 Hyundai Sonata Eco nets 38 mpg from 1.6L turbo, 7-speed DCT

The wholly renewed 2015 Hyundai Sonata is on the verge of launching here in the United States, but it appears there's a bit more to the story first told at the New York Auto Show earlier this year. Hyundai has just revealed the first images and details of the Sonata Eco, a new entry in its midsize sedan lineup that combines a small, turbocharged engine and dual-clutch transmission to achieve an estimated 28 miles per gallon in the city and 38 mpg highway.
That new powertrain is Hyundai's 1.6-liter turbocharged inline-four, rated at 177 horsepower and 195 pound-feet of torque. That power is sent through a new, seven-speed dual-clutch 'box - the first gearbox of its type in the segment. Hyundai points out that the Sonata Eco's 32 mpg combined rating offers a 10 percent improvement over the 2015 Sonata SE with its 2.4-liter naturally aspirated inline-four.
38 mpg highway is pretty impressive, especially considering rivals like Toyota's electrified Camry Hybrid musters up only one better, with 39 mpg on the highway (though its 43 mpg city fuel economy is, obviously, much better). And while Hyundai still has not detailed news about a next-generation Sonata Hybrid, we've heard the company is still committed to offering one.

Hyundai brings 1,000-hp Genesis Coupe to SEMA, and plenty more [w/video]

Hyundai has a thirst for horsepower. How else could we explain the scene you see above, in which there exists a 708-horsepower front-wheel-drive Sonata tuned by Bisimoto (black and white, above left) powered by Hyundai's 2.4-liter Theta II engine? Or the little red number you see hiding in the background, which, at an even 1,000 horsepower, is "the most-powerful 2.0-liter Genesis Coupe ever built," says Hyundai?
In addition to those two powerhouses, the white Sonata (above right) was styled by John Pangilinan to "[connect] Los Angeles street art culture with automotive enthusiasts," whatever that means, and it joins an ARK Performance-tuned Genesis Sedan meant to go head-to-head with Mercedes AMG and BMW M and another Genesis Sedan tuned by Toca Marketing Group with a twin-turbo'd 5.0-liter Tau V8.
All in, that's five heavily modified vehicles being shown at the 2014 SEMA Show by Hyundai (not to mention any more customs not actually sponsored by the automaker itself), and each of them is pretty successful as far as we're concerned. Check them all out for yourself in the image gallery above, and read all the details in the press release below, where you'll also find a video of the builders discussing each of their creations.